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Marketing expert and author: george torok
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Marketing, presentation and communication skills from, George Torok, the co-author of Secrets of Power Marketing - the first guide to Personal Marketing for the non-marketing
Recent Posts Tagged With 'personal marketing'
Reward small favors
"I owe you a drink"That's what Richard Peterson said to me at the president's banquet at the association convention in Calgary. I was pleasantly surprised by his statement.He reminded me that I had bought him a drink at this same event two years befo...
Thank you for shopping
"Thank you for shopping"Imagine how nice it feels to hear that phrase of appreciation while you are paying for your purchase. (Giving up your money.)Do you remember the last time you heard that phrase?I heard it just the other day. Isn't that nice? M...
Power Marketing Tip 21: Raving Testiomonials
Power Marekting Tip 21:Get more raving testimoninals The last Power Marketing Tip explained how to leverage your client testimonials. This tip will show you how to get more raving testimonials.How do you get a raging stream of raving testimonials?As...
Power Marekting 20: Reduce the Risk
Power Marketing Tip 20:How to Reduce the RiskYou need to reassure folks during these troubled times. The daily news fans the fears of failure. Water cooler gossip spreads the manure of doom. Every purchase decision can look risky. Therefore clients w...
Make people smile - Validate them
Want to see more smiling faces looking back at you? Validate people.Watch this video for three reasons:1. It will make you smile - guranteed.2. It is a nice story.3. It demonstrates the key principle of building relationships.Everyone should watch th...
Jumpstart Your Networking for 2009
JUMPSTART YOUR NETWORKING:A FRESH APPROACH FOR 2009by Roz UsheroffRecently, I had a conversation with a longstanding client. Having just missed the latest downsizing in his Fortune 500 company, he reminded me of our discussion in 1997, when I caution...
Touch the emotions
Touch the emotionsIf you want people to remember you - touch their emotions. Make them laugh or make them cry.Kudos to Brenda McKinley, real estate agent for Royal LePage in Burlington, Ontario.She has been "pinging" us for years with her glossy mont...
Go Jump off a tall building
Go jump off a tall buildingHave you heard that expression? Has anyone ever said it to you? Have you ever expressed to someone else?Be careful what you say to people. Bob Hooey took it literally. Yep, he jumped off a tall building - 27 stories tall. ...
Power Marketing Tip 04: Relationships trump branding
Relationships trump brandingStop branding and start building relationships. Small business is falling prey to the branding epidemic. We see big business spending so much money on branding and we are hypnotized to follow the herd chasing the branding ...
WIIFM?
WIIFM?What's in it for me?Whenever you send a marketing message to your clients - they are playing this question in their head - WIIFM?What's in it for me?The less familiar you are to the message sender the stronger this question is - WIIFM?The less ...
Make the Emotional Sale
Make the Emotional SaleTime for new running shoes.I’m a runner. I have completed a couple marathons and several half and ¾ marathons. As you might imagine my running shoes are important to me. I want them to fit right, feel right and provide good ...
Personal Marketing
Personal MarketingWhat is personal marketing?Personal marketing means making your marketing more personal – connecting better with people. Personal is about people.Why should you be more personal in your marketing programs?Connecting with people is...
Networking for the Shy
Networking for the shyShynessPsychologist, Alfred Adler said this about shyness, “The shy see themselves naked in front of powerful people.”If you are a shy networker here are some things for you to consider:You are not naked. (unless you are att...
Networking Guru Inteview: 3
Networking Guru Interview: 3Enjoy the third and final part of this interview with Canada’s Networking Guru, Michael Hughes.--------------Networking QuestionWhat is your most effective networking tip?Answer from Networking GuruThe most effective tip...
Networking Guru: Michael Hughes
Networking Guru Michael HughesInterview Part Two of ThreeI contacted Networking Guru, Michael Hughes, in Ottawa, Canada. I asked him a few questions about networking hoping to gain more insights about the dos and don'ts of networking. You might be in...
Networking Guru Interview
Networking Guru InterviewI contacted Networking Guru, Michael Hughes, in Ottawa, Canada. I asked him a few questions about networking hoping to gain more insights about the dos and don'ts of networking. You might be interested in reading his answers....
Personal Marketing
Personal Marketing What is personal marketing?Personal marketing means making your marketing more personal – connecting better with people. Personal is about people.Why should you include personal marketing in your marketing programs?Connecting wit...
Networking: Stop Working the Room
Networking: Stop working the roomToo many networking experts tell you to “work the room”. Stop doing that. It feels slimy for you and the people who you “work”. Is that the first impression that you want to imprint on contacts in your network...
Personal Marketing is Profitable Marketing
Personal Marketing is Profitable MarketingHow personal is your marketing?Why is personal marketing important to you? Because personal marketing translates into profitable business. It is more profitable because you spend less on mass marketing and ge...
Marketing for Your Career
Marketing is not just for business owners and marketing departments. Regular working folks need to market themselves. And don't wait till you are out of a job to start marketing yourself.Marketing oneself should be an integral part of every employee'...
