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Marketing Interactions
http://marketinginteractions.typepad.com
Marketing Interactions' B2B Marketing Strategist Ardath Albee works with clients to create customer-focused eMarketing Strategies, content platforms and lead nurturing plans that are compelling, highly leveraged and most importantly create sales-ready opportunities.
- Added on: Nov 11th, 2008
- Country: United States
- Language: English
- Author: Ardath Albee
- Listed in: Marketing Sales
- Tags: b2b marketing b2b websites lead nurturing content marketing marketing story emarketing strategies
Recent Posts
The Rule of 5 for B2B Content Development
Lead nurturing, inbound pull, social networks, blogs and other eMarketing activities are all fueled by content. Lots of it. That puts a lot of pressure on limited marketing resources to churn out not only volume, but quality content that delivers a c...
Is Your B2B Marketing Content Reader Friendly?
I was just reviewing some survey results from the Eccolo Media 2009 B2B Technology Collateral Survey and came across this highlight:"People prefer to consume collateral from their desktop: Only 1 in 4 surveyed even print out an online document.&...
Q and A from 3 Must-Haves for Successful Lead Nurturing Webinar
Scott Mersy, Brian Carroll, Craig Rosenberg and I had a great time presenting the webinar, 3 Must-Haves for Successful Lead Nurturing. Thanks very much to the several thousand people who attended! We didn't have time to get to all the questions...
Whose Reputation is Your Marketing Content Building?
B2B marketing departments are often pressed for resources. The increasing demand for content to drive eMarketing programs can create a "hamster on the wheel" type of pressure that's overwhelming when added to already filled plates of m...
Marketing Content Should Educate Both of You
There's a lot of talk about how we need to focus on our buyers' issues and provide them educational insights to help them learn what they need to know to make buying decisions. Heck, I say it in my book...in several places, I think. I'...
eBook: The Art of Social Sales
The Customer Collective has released a new eBook with contributions from some truly insightful sales leaders to help us understand just what "social selling" means in today's marketplace.Although we all know that our buyers have change...
