Blog Detail
Marketing Mission
http://www.marketing-mission.com
Marketing Mission: Includes stories from my years in the film business in Los Angeles to the financial industry in New York and all points in-between.
Also includes hard-won lessons from running my own companies and managing the companies of others.
I put myself through Arizona State's Walter Cronkite School by selling books door-to-door - an invaluable education in direct selling. It laid the groundwork for all of my opportunities to come.
Currently, I work with a select group of copywriting/marketing clients, primarily in Technology, Health and Nutrition.
My clients include the 2008 Info-Marketer of the Year.
Recent Posts
Focus on Your Advantage
Leverage your competitive advantage. Why would people want to buy from you instead of your competition? Answer that question clearly.It’s the crux of your competitive advantage. And that needs to be highlighted in all of your selling communicatio...
President Obama Going to Copenhagen to Lobby Olympic Committe
It's widely believed the 2016 Olympics will be awarded on Friday to one of two cities, Rio de Janeiro or Chicago.The Olympics date back to the ancient games in Athens, GreeceThe finalists in the competition are Chicago, Rio de Janeiro, Tokyo and Madr...
Everyone's Self-Obsessed
Everyone’s ‘tuned in’ to WII-FMNever forget that everyone’s favorite subject is themselves. Everyone’s dialed in to WII-FM – What’s In It For Me?They spend all day long, thinking about themselves, their jobs, their lives. They are com...
Keep It Simple
"Simplify, simplify, simplify" Today, we’re inundated by information. Our collective attention span is miniscule and it keeps getting shorter. The”average American” didn’t graduate from college. As a nation, we’re “dumbing down” and ...
Write With Power
“Kill your darlings.”If you’ve done your research properly, you’ll know your objective when you start writing. Don’t meander into blind allies, as many writers do.People are so attention-deprived these days that you can’t bore them for o...
Tell People What They Want to Hear
They have a problem – you have the solution. In your research you’ve found out exactly what people want, now show them how to get it. Make your prospect feel that your product or service is helping them to move toward their hopes, their goals ...

