Blog Detail
Marketing What's New
http://marketingwhatsnew.com/blog
Marketing whatever’s new is tougher than marketing what’s commonplace. To market what is new, you have to build buyer expectations from scratch. New things get noticed, which can either breed word-of-mouth sales or negatively stigmatize them, killing any chance of sales. The marketing of new ideas has to be handled very carefully. This blog questions how we market technology, perhaps it will even lead to better marketing practices.
Recent Posts
Event marketing for technology: Use what you\'ve got
High tech companies often tell me they lack the budget or tools to run webinars/seminars. Setting aside the irony here (who else would have the tools, if not a technology company?!), I see a misconception that it takes large numbers to make these ev...
All of us need to be agile...especially marketers
Last week I attended a meeting of local marketers, where Peter Hanschke gave a talk about Agile Product Management. The Agile process is best described by others, but there are some highlights that bear mention. Agile busts the development 'waterfal...
Lessons for marketers from Apollo 13
There are many good moments in Ron Howard’s 1995 movie, Apollo 13. My favorite is a scene between Flight Controller Gene Kranz, played by Ed Harris and Seymour ‘Sy’ Liebergot, played by Clint Howard. Sy was responsible for the electrical and ...
Lessons from my week at camp
Last week was interesting; I did something I haven’t done since my teenage years, I headed back to camp. Mind you it wasn’t the overnight camp we traditionally think of. This was the kind of camp that usually happens in the software space, wher...
Has B2B learned to do things the B2C way?
Let me first say that I’ve never ever done Business-to-Consumer (B2C) marketing. The other day I was speaking with a non-marketer about what “B2B marketing” is. He kept trying to understand it by comparing it to slick consumer marketing tactic...
How tech companies should evaluate their websites
If you're like me, you probably look at a lot of websites. Looking at a company's site can tell you a lot about them. This fact hasn’t only occurred to website analysts, prospects have also caught onto it. Imagine yourself as a prospect tasked wit...
