Blog Detail
Melodies in Marketing
http://www.melodiesinmarketing.com
Authentic Green Marketing and Sustainable Product Development
Recent Posts
The Carbon Economy, by Xplane
[Video Link for Email/Other Subscribers - 3.5min] Produced by Xplane for an Economist magazine conference in November, this video brings together a variety of facts and figures around climate change using animation and music, in what I can only call...
Opportunities in Sustainable Innovation with Gil Friend
[Video Link for Email/Other Subscribers - 6.5min] Full 85min Video Available On Demand - “Sustainability” isn’t just a nice thing to do. It’s a powerful source of business value, an organizing principle for strategy, and a re...
Biomimicry Explained with Janine Benyus
[Video Link for Email/Other Subscribers - 90min] Janine Benyus, author of the book “Biomimicry”, speaks extensively about the topic in this great presentation. Share and Enjoy: ...
In the Bubble, by John Thackara
Earlier this year I bought myself a copy of John Thackara’s “In the Bubble: Designing in a Complex World”, to get a glimpse of what this designer/futurist had to say about sustainability and society. While published in 2005, the co...
Humanity Now Demanding 1.5 Earths
From the Global Footprint Network comes this info from their latest newsletter: Introduction One the eve of the Copenhagen climate conference, Global Footprint Network is releasing data today that reveals a widening gap between human demand on ecolog...
Carbon Fighters Take It to the Workplace
[Video Link for Email/Other Subscribers - 2.5min] Neat integrated campaign apparently from TBWA France, that uses creative art to bring about awareness of carbon footprints while asking people to cut back on certain activities. Started earlier this ...

