Blog Detail
MetaMuse
http://kickstand.typepad.com
Bland and useless musings on life, hobbies, social software, contextual/behavioral technology, and Others Online.
- Added on: Jul 10th, 2007
- Country: United States
- Language: English
- Author: Jordan Mitchell
- Listed in: Innovation Entrepreneurship
- Tags: blog promotion social search
Recent Posts
UW Guest Lecture Deck - MKTG 555
Here is the deck I used for the University of Washington School of Business class (MKTG 555 - Entrepreneurial Marketing and Management) I guest lectured at yesterday. It's part of their Center for Innovation and Entrepreneurship program, a...
New Challenges for Web Publishers, Reminiscent of Adware/Spyware Market 5 Years Ago
The market for 3rd party audience data continues to grow, but I'm seeing evidence of illicit activities that are somewhat reminiscent of the adware/spyware activities of 2003-2005. It's disconcerting, because the 3rd party data market has dev...
What is the definition of "Audience"?
So much talk this year in the online advertising market about "audience" -- audience insight, audience-centric planning and buying, audience targeting, audience optimization, etc. But what is "audience"?Of course there are multipl...
Ads More Effective on Social Networks than Portals
According to this article and eBay Advertising's 2nd survey of European shoppers, 60% of consumers are most receptive to targeted display advertising when they are on an e-commerce site, compared to 5% on portals and 7% on social networks. I take...
Ad Exchanges are NOT Like Financial Exchanges
It seems everyone offering an ad exchange would have you believe that ad exchanges are like stock exchanges. Right Media initiated the flawed comparison back in 2005, ContextWeb named their exchange ADSDAQ in 2007 (missing “NASDAQ” by one l...
Self-Diagnose Peter Pan Syndrome!
"Peter Pan Syndrome", as I learned just now, is the urge to stretch adolescence into mid-life. (Scientists call it psychological neoteny.) Hmmm ... I can identify with that. So it was with great interest that I saw the formula for diagnosin...
