Blog Detail
michielgaasterland.blogspot.com
http://michielgaasterland.blogspot.com/
My blog will go beyond the buzzwords and the hype of the social web. I will be posting about the practicalities of adopting & implementing online pr and communication strategies. My goal is to offer inspiration, insights, practical examples and case studies, showing you how you can make online communications work for your business.
Recent Posts
Most products are like tampons
A social media case study“Most products are like tampons”. Nice quote. Unfortunately it’s not mine. It’s Josh Bernoff’s, author of the bestselling book “Groundswell – Winning in a world transformed by social technologies”. Josh is als...
Mexican flu goes viral in social media. Dutch style.
To vaccinate or not to vaccinate?Way back in early July the Dutch Ministry of Health started their campaign to inform the general public of the vaccination on the Mexican flu. It’s now November and the outbreak is classified as mild. But in the mea...
Pleasing Google… & journalists too!
The importance of RSS feedsIn a recent post on the Google Webmaster Central blog, the world’s #1 search engine now confirms that content in RSS feeds gets special attention and gets indexed quicker than normal web pages.This allows journalists and ...
Shameless blog promotion
Seven + 1 ways to start promoting your blogTry typing “Promote your blog” into Google. Wow! Lots of interesting stuff.Interesting: yes. But also: lots.So, where do you begin? Where do you start promoting your blog?Here's my little ritual to shame...
Bloggers are not media!
An important tip to make bloggers write about youFor many people plugged in to social media, the headline of this blog post is quite obvious. But for many just getting their feet wet in social media, it may well not be.Simply put, if you want blogger...
New at Twitter?
Getting the basics rightI see many businesses getting their feet wet with social media. I guess it is natural for businesses to discover new channels.As my business partner Steve Seager points out in his blog post “Social Media is a lot like Aikido...

