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Mike McCready > Higher Education, Marketing, and the Social Web

http://www.mikemccready.ca/blog/

Navigating the waters of the social web for higher education institutions are not difficult. Social media provides great opportunities for higher education and I will offer my thoughts and share insights from industry professionals.

• Added on: Mar 24th, 2009
• Country: Canada
• Language: English

• Author: Michael McCready
• Listed in: Social Media Marketing
• Tags: SEO Marketing Web 2.0 social media analytics higher education

Recent Posts

• Twitter… The Best Traffic Source

  Posted on Wednesday December 16th, 2009 at 13:38 in google, social networking, web analytics, twitter, referrer, analytics & measurements

  I fully believe this statement to be true, with one caveat, which I will offer at the end of the post. The other day I was looking at the web analytics for my blog and noticed something interesting.  I receive traffic to my blog from various sources...

• Weekly Video: “The Serendipity Engine” from Chris Brogan

  Posted on Monday December 14th, 2009 at 13:18 in social network, social media, tips & tricks, facebook, twitter, LinkedIn, chris brogan

  This week’s video is a little on the long side (10 min), but well worth the view.  If any of you have read or listened to Chris Brogan, you’ll understand why it’s worth the view. Chris calls Twitter and other tools like it (eg. Li...

• How Do You Measure Success?

  Posted on Friday December 11th, 2009 at 14:20 in success, roi, metrics, kpi, perception, measurements, van morrison, transparency, redesign, measuring success, performance indicator, rate of return

  Image from Flickr via nDevilTV Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc. While all o...

• Social Media: An Inside-Out Approach

  Posted on Monday December 7th, 2009 at 12:00 in social media

  Image via Flickr from oskay I’ve been thinking a bit more lately about social media and how organizations can effectively roll-out a social media strategy.  The most important factor that will lead to an organization to be successful with soci...

• Nice People Still Exist

  Posted on Friday November 27th, 2009 at 23:23 in kindness, tips & tricks, blackberry, pay it forward

  This doesn’t really fit in any of my categories, but I felt a need to share this.  I was Christmas shopping this evening at Toys R Us.  We had our kids with us and actually have gotten fairly good at hiding presents from them.  I use my coat...

• You Need to Unplug

  Posted on Tuesday November 24th, 2009 at 17:04 in communication, business, search engine optimization, Internet Marketing, Marketing, Strategy, Web Design And Development, social media, tips & tricks, unplug, web strategy, highered web

  It’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it. This has been a year of transformation and growth for our web department and for myself...

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