Blog Detail
Modern Marketing
http://www.collaboratemarketing.com/
Ongoing analysis as media and marketing moves from a broadcast model to a networked world, from a London based consultant.
- Added on: Oct 13th, 2004
- Country: United Kingdom
- Language: English
Recent Posts
\'Openness Is Fuel For New Economies\'
I really liked Matt McAlister's take on the nuances in development of the semantic web, open data and Sir Tim Berner-Lee's new mission: "The semantic web folks, including Sir Tim Berners-Lee, have been saying for years that the I...
The Mobile Industry’s ‘Galapagos’ & Murdoch’s Big Bet
Japan can be a kind of a glimpse into the future to see what we’ll will be doing in about five years time. And this is certainly the case with regards to the mobile industry. Some go as far as calling Japan, ‘the Galapagos Islands o...
Advertising’s Omerta Begins To Crack
A Grand Fromage from a big agency network broke the advertising omerta with me over coffee the other day. ‘Of course, we’ve never really been able to link campaigns to sales or ROI’, he whispered. Let me tell you, I nearly choked...
\'You Can’t Step Into The Same Market Twice\'
David Weinberger captures the complexity of networked markets: "Traditional markets consist of demographic slices, i.e., “social groups” of people who have never met one another. We choose particular demographics because we th...
Fanning, Cohen And Now Kan
One of the remarkable, recurring themes of our times is how an individual can take an idea onto the web and, often through the power of naïve enthusiasm, accidentally force a billion-dollar media industry to rethink everything it does - whoops!.�...
Marketing Is No Longer A Game
The $500bn global marketing industry is driven by metrics. TVRs, GRs, OTS, TGI, ABC, BARB, CPC, CPA, PI, CPM, frequency, benchmarking, response, reach, hits – the range of measurement systems has exploded as the complexity of marketing conti...
