Recent Posts Tagged With 'customer acquisition costs'

• SaaS Perspectives: Managing in a Recession

  Posted on Monday May 18th, 2009 at 13:51 in saas, fortinet, deloitte, on-demand, cloud computing, mrr, customer acquisition costs, ken goldman, netmagic, saas trends, saas tips, adaptive planning

  I was listening to an interesting panel discussion at a recent SIIA show in San Francisco that a very good panel:                    Joe Talley, Partner at Deloitte who was the moderator; Ken Goldman CFO at Fortinet a large private...

• Doing Everything to Lower Customer Acquisition Costs

  Posted on Tuesday April 28th, 2009 at 10:43 in saas, social networking, budgeting, on-demand, jive software, financial applications, customer acquisition costs, saas tips, saas companies, adaptive planning, bill soward

      I had an interesting briefing with Bill Soward, CEO and Greg Schneider VP of Marketing at Adaptive Planning the other day, which I wanted to share.  In the spirit of full disclosure, I will let you know that I worked with Bill years ago at E...

• SaaS by the Numbers

  Posted on Wednesday December 10th, 2008 at 07:00 in saas, CRM, netsuite, salesforce.com, n, omniture, opex, on-demand, atg, sfsf, capex, magic number

  When most companies think about moving towards a Software-as-a-Service business model they often just change their pricing model.  You know the drill, instead of charging a big perpetual license fee upfront with some services and then an annual main...