Blog Detail
Mori Girl: fashion and lifestyle of girls in the forest
http://morigirl.blogspot.com
The mori girls (森ガール) belong to a subculture which began in Japan. 'Mori' means forest in Japanese, and if you're looking for the simplest description of mori girls, they are girls who look like they live in the forest. Indeed, the unique appearance of the mori girls is what attracts most people to join in their adventures.
Recent Posts
Featured Brand: Sloe
While surfing through the Japanese mail order site Felissimo, I discovered Sloe, a label that's streetsmart yet sweetly geeky. I think most mori girls have an awkward, slightly nerdy and introspective side that could be channeled in a ...
Syrup Winter 2009/2010 catalogue
Syrup, Felissimo's Scandinavian-inspired label, has come up with a new catalogue for Winter 2009/2010, and it just reinforces everything I love about this brand! They consistently produce the most beautiful catalogues and give us glimpses i...
Featured Brand: Iedit
Firstly, I'd like to apologise for posting so infrequently the past few days. I can't use my MacBook as the moment, so please bear with me until it's back in a few days! Iedit is from the same parent company as the wonderful Syrup. It offers down-to...
Tomotomo September 2009 shoot
One of the shoots in the September issue of Tomotomo, a Japanese hairstyle magazine, featured clothing that I think other mori girls would enjoy. There was a childlike air to the models and styling that fit very well with the innocent aura of the mor...
Hansel from Basel socks
Socks and tights, often layered one over the other, are often featured in mori girl fashion, especially with winter on its way for most of us. Hansel from Basel makes really cute, colourful socks that make me feel like lounging around the house in a ...
Featured Mori Girl: Yu Aoi
Over the next few weeks I will post pictures of Japanese celebrities who have been identified as mori girls. The first is an actress many of you will be familiar with if you've been following this blog. Yu Aoi (蒼井優) was born on 17 August 1985 a...
