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Multi-Touch, Multi-Channel Marketing

http://www.channelneutralmarketing.com/Blog

Multi-Touch / Multi-Channel Marketing Without Any Bias

Channel Neutral Marketing (CNM) is an independent unbiased marketing firm, which means we hold no bias nor any vested interest in any media or communication channel. We have expertise in all media disciplines, but remain impartial as to each channel's use. This guarantees you a truly unbiased multi touch, multi channel strategic marketing recommendation. My blog is meant to share the many innovative ways of reaching customers beyond traditional direct mail (although direct mail is not excluded as a viable marketing option).

• Added on: Mar 17th, 2009
• Country: United States
• Language: English

• Author: Deb Kennedy
• Listed in: Marketing Innovation
• Tags: roi social media direct marketing multi channel marketing multi touch marketing

Recent Posts

• B2B MULTI-CHANNEL MARKETING: Utilizing telemarketing to jump-start your social media marketing strategy

  Posted on Tuesday August 11th, 2009 at 11:19 in social media, telemarketing, multi-touch, media channels, multi-channel marketing, b2b lead generation, sales funnel, b2b lead burturing, b2b lead cultivation, b2b social media marketing strategy. social media. b2b marketing, online and offline convergence, online and offline media channels

  Today’s marketing world has been barraged with an influx of new media channels and technologies: Twitter, Social Networking, Online Communities, Mobile Advertising and others.  Despite the proliferation of media channels exploding all over the...

• Developing Effective Multi-Channel Marketing Strategies

  Posted on Sunday August 2nd, 2009 at 04:47 in CRM, email marketing, direct mail, personalization, multi-touch, multi-channel marketing, media mix, relevant offers

  Although multi-channel marketing is the current trend, it is not an entirely new concept. Multi-channel has roots in the age-old “media mix” idea,which essentially said that buyers we re reached at different times in different ways, and that the ...

• The Pollyanna Paradox

  Posted on Thursday July 9th, 2009 at 16:07 in multi-touch

  Last year I got the dreaded call… my department was being eliminated.   Budgets had to be cut and the sales department had to go.   After the initial shock wore off I decided to take stock of the situation.  I knew I was excellent at my craft a...

• Smile & Move

  Posted on Wednesday May 13th, 2009 at 09:40 in multi-touch

  Many thanks to Jill Konrath for sharing this with me; it’s an uplifting 3-minute video I’m sure you’ll enjoy.  It’s based on a new motto called Smile & Move.  You and your team can use it as a reminder to stay focused on the...

• 5 Tips to Become a Better Marketer

  Posted on Monday May 4th, 2009 at 14:39 in multi-touch

  I was reading my Marketing Prof newsletter and came across this great article written by Jacob Morgan… thought you might enjoy it as well: Let’s start off by discussing what marketing is. According to the American Marketing Association (...

• Check out Social Media Marketing Industry Report

  Posted on Tuesday April 28th, 2009 at 23:40 in multi-touch

  This a great report / white paper well worth taking the time to read: Social Media Marketing Industry Report ...

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