Blog Detail
Multichannel Marketing for B2B Marketers
http://www.mailinglistsblog.com
Information, Commentary, Mailing Lists and Helpful Tips for B2B Marketers
- Added on: Jul 23rd, 2009
- Country: United States
- Language: English
- Author: Edith Roman Associates
- Listed in: Marketing Sales
- Tags: sales leads email marketing direct marketing direct mail mailing lists email lists
Recent Posts
Coffee Break: Meet Claude Marada
Claude Marada gave an unusual answer when asked to name his most important mentor. It wasn’t someone in the marketing business—it was his father Claude Sr., a printer by trade. What has he learned from his dad? “His work ethic,” Claude says...
Reasons for Webinar Failure
A report is making the rounds about why B2B Webinar attendees bail out. According to MarketingSherpa, they split because: *The content was not as advertised. *The presenter read too slowly, or directly from the slides. *The Webinar began with compa...
The Job Freeze May Be Thawing
Here’s some modified good news about the economy: Companies are starting to rescind their salary freezes, and most are hiring in some areas. So says DM recruiter Les Gore, quoting a report from the Watson Wyatt consulting firm. Of the firms survey...
The Nexus Between Mobile Phones and Social Media
Want to connect with customers via social media? Don’t assume that they’re sitting at their work stations—they may be connected through their mobile phones. That’s the gist of a new report from eMarketer. By the year 2013, The study predicts...
Why Email Rules
The Wall Street Journal ran an article last month titled: “Why Email No Longer Rules.” It stated that argued that “email was better suited to the way we used to use the Internet.” Uh, what do you mean, “we?” Surely, you don’t mean the p...
The Key to Online Creative: Testing
Online marketing sites are buzzing with the revelation that a bad campaign can hurt a brand. This finding was announced last week by Dynamic Logic, based on an analysis of over 170,000 creative executions (yes, that’s what the firm said). It show...
