Blog Detail
My private brand
http://mypbrand.com
private brand musings from the depths of retail
MY private brand is designed to foster innovation and growth in private brand. To encourage debate and write the next chapter of brand management, private brand management.
- Added on: Jan 11th, 2009
- Country: United States
- Language: English
- Author: Christopher Durham
- Listed in: Marketing Graphic Design
- Tags: Marketing Advertising retail grocery store brand private brand
Recent Posts
Private Brand Pizzas Take Market Share
Private Brand continues to be the focus of many articles in the major trade magazines including this article from Brandweek detailing areas of growth for Private Brand. Consumers Have Appetite for Unbranded Pizza, Snacks In a year when consumers were...
PLMA Live Interviews Tightwad Tod.
This next installment in the PLMA Live! video series, interviews “Tightwad” Tod Marks of Consumer Reports on the magazine’s comparison testing of Private Brands against national brands. If you enjoyed this post, get FREE updates whe...
Private Brand Shine in the Netherlands.
Take a look at this intriguing and playful Private Brand work from the ten-person Netherlands based agency Studio Kluif for HEMA. HEMA is a successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany...
Private Brand Challenge: Build Your Brands on Consumer Understanding.
One of the highlights of this past weeks PLMA’s 2009 Private Label Trade Show. was the Monday, November 16, 2009 morning keynote address from Scott Lucas, the Executive Director of the Cincinnati based branding agency Interbrand. Scott has gracious...
Save Big With Private Brands This Thanksgiving!
In this report from Consumer Reports the patron saint of consumer media exams the cost of Thanksgiving and the potential savings associated with purchasing Private Brands. Tightwad Tod presents the money saving answer: Buy Private Brands of everyth...
Private Brand White Out!
This is the fourth post in a series on trends from the PLMA’s Idea Supermarket at the PLMA’s 2009 Private Label Trade Show. White has been the story of the year in Private Brand and too a lesser extent national brand design and the Idea Supermark...
