Blog Detail
my(PR)palette
http://www.martinspalette.blogspot.com
A Canadian PR professional's thoughts on the industry, media, blogging, ideas and other things social
- Author: Martin Waxman
- Listed in: Public Relations Social Media
- Tags: blogging Communications pr toronto social media client/agency
Recent Posts
Seasonal spam
If I can borrow a thought from Gertrude Stein, 'a spam is a spam is a spam'.And I think it's safe to say it's something we all despise.This year, spam has turned seasonal with the proliferation of holiday e-cards. They're coming fast and furious and...
Before marking
In early September, I wrote about the FDOC (first day of class) for my McMaster social media course. And now - 14 weeks later - we had our final session. And before I start marking (it feels like an arduous task), I thought I'd share a few observati...
PR and sales - cut from the same cloth?
I think we are. And I say that with complete sincerity. (Pause for the sound of people throwing things.)I actually think our profession has a lot more in common with sales than with marketing.For the record, I grew up in sales. My dad owned a couple ...
Does PR need a new name?
When I started in PR, I worked in arts and entertainment and called myself a publicist. And I was proud of the title.Then I switched to the corporate agency side and became a PR consultant who practised media relations. It didn't take me long to real...
Do you complify instead of simplify?
At Palette we have a promise (to our clients and ourselves) that our relationships and work will be based on three pillars: simplicity, energy and integrity.It's at the heart of everything we do.But lately I've noticed that for some people and organi...
Poppy Day (revisited)
Every November 11, I think of my dad, a WWII veteran and a man with a supreme joy for life. He always shared his wisdom, ideals and opinions (often without being asked), but kept the horror of his war experience to himself. He passed away over nine ...
