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newmediaMike
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newmediaMike is the blog of Mike Allan, a new media consultant and video producer from Toronto interested in today's memes and social media.
Recent Posts Tagged With 'holistic online marketing'
Branding and Holistic Online Marketing
In Holistic Online Marketing there is a strong correlation between Branding and social media that can be used to your advantage. Social Media is about branding and social awareness. You want your brand out there being discussed in social media. When ...
Be careful what you tweet
My latest follower is called FloodMasters. They are a Toronto area company that of course cleans up after floods. At first I couldn’t figure out WHY they wanted to follow me until 2 seconds later it hit me. A few weeks ago I Tweeted about my ba...
RSS only works when you feed it
Last month I created a blog for a client, www.gooddogscanada.com and part of the blogging package was for me to spend time instructing her on the basics of blogging which included subscribing to an RSS feed. My client emailed me earlier this week. ...
Bounce Factor as the new Page Rank
Why should what pages linking to you be so important? Perhaps it’s because it’s the part of SEO I find most challenging, or perhaps it’s because from a holistic point of view counting how many pages that linked to you as a factor of...
Beginning of the end for meta tags
Meta tags have been the cornerstone of SEO for many years. In fact, in the early days, the big three meta tags; title, description and keyword tag where of primary importance. As Black Hat SEOs squandered the usefulness of the keyword meta tag it fel...
The Importance of Long Tail Keyword Research
Today’s internet is not the same it was say, two or three years ago. Competition for keywords is quite competitive and keyword research is becoming more difficult. To be competitive in today’s online marketing environment you essentially ha...
Use Sitemaps to get your site crawled
Sitemaps have only been around for a couple of years. If your site doesn’t have a sitemap, it would benefit from having one. Having a sitemap doesn’t guarantee that your website will achieve any rank. A sitemap will make your site easier to ...
What Is SEO Success?
How do you measure SEO success? What is your barometer of a successful SEO campaign? The most popular measurement of SEO success is being on page one and in the top search results for your targeted keyword phrase. But being successful there doesnR...
4 Tips for linking blogs to websites
One of the first forays into social media I recommend for my clients is to start a blog. I wrote a piece on business blogging over on videozine.ca on the topic of “What to do now you have a company blog” as the first blog piece. In a holi...
SEO Tip - Get rid of Code Bloat
I posted this tip way back, but I keep coming across it so it’s important to bring it up again. Get rid of “code bloat”. What is code bloat? Code bloat is code that is unnecessarily long, slow, or otherwise a waste of resources. M...
SEO Tip - Use PPC to test keywords
Setting up an effective Holistic Online Marketing campaign need not be a long drawn out and expensive process. Problems can arise if you focus on the wrong keywords, you will likely end up starting over again after you find out that you aren’t ...
