Recent Posts Tagged With 'quality'

• Determining Link Quality

  Posted on Thursday February 12th, 2009 at 11:34 in google, link, pagerank, quality, exchange, search engine optimisation, relevancy, linking, anchor text, outbound, reciprocal, determining

  Link building is a fundamental part of search engine optimisation but, of course, not all links are equal. Determining link quality is an important skill as although no link to your site will have a negative effect on your ranking, a good link can be...

• Low Quality Score

  Posted on Friday January 9th, 2009 at 11:55 in google, PPC, pay per click, quality, adwords, score, ban

  Quality score in Google AdWords is affected by a variety of factors and makes a huge difference on where your ad will be ranked in the SERPs.  Ultimately, a higher score means you can get a higher placement for a lower cost, which will greatly incre...

• Quality Score - Landing Pages

  Posted on Thursday December 25th, 2008 at 04:23 in google, PPC, quality, adwords, search engine optimisation, score, pages, landing

  Landing pages can have a significant impact on the quality score of keywords in a PPC campaign, but they are often overlooked by campaign managers and website owners. For some companies, the vast majority of sales come through Paid advertising rather...

• Quality Score - Ad text

  Posted on Tuesday December 23rd, 2008 at 07:54 in google, quality, adwords, dynamic, search engine optimisation, score, ad text

  Over the next couple of days, I will be posting a series of blogs about improving the quality score of Google AdWords Ads. These will be split into three categories: the ad text; click through rate; the landing page, and the overall layout of ad grou...

• TrustRank

  Posted on Saturday December 6th, 2008 at 10:50 in google, pagerank, spam, quality, search engine optimisation, dmoz, trustrank

  TrustRank is a concept that has been around several years but it is still only understood by a relatively small number of people.  The purpose of TrustRank is to help Google distinguish between quality web sites and spam sites.  When PageRank was f...

• Specific Quality Guidelines

  Posted on Saturday November 29th, 2008 at 10:27 in webmaster, techniques, quality, search engine optimisation, guidelines, specific

  This is the final post in a series of blogs discussing Google’s Webmaster Guidelines. Today, we are going to look at some specific techniques that should be avoided when building or optimising a site. Most of these have been discussed to some ...

• Google’s Quality Guidelines

  Posted on Friday November 28th, 2008 at 05:21 in google, webmaster, quality, search engine optimisation, guidelines

  This blog discusses the quality section of Google’s Webmaster Guidelines, which discusses which practices to avoid when creating a site. This is important for both web designers and SEOs as bad practices can lead to a complete drop in listings...