Blog Detail
On Brands
http://onbrands.wordpress.com/
Offers insights and thoughts on brands and branding.
- Added on: Mar 31st, 2009
- Country: United States
- Language: English
- Author: David Cameron
- Listed in: Marketing
- Tags: Marketing Branding brands brand brand management
Recent Posts
Should Nike Drop Tiger?
To drop him or not to drop him? That is the question sponsors like Nike are facing in the ongoing drama of the Tiger Woods scandal. I was disappointed to hear about Tiger Woods’ transgressions. His behavior didn’t match with my image of h...
Life and Brand Reminders from the Pink Glove Dance
Wow, I love the latest viral YouTube sensation: the Pink Glove Dance from the Providence St. Vincent Medical Center in Portland, Oregon, and Medline, a privately-held manufacturer and distributor of health care supplies and services. The video featur...
Fab Ford Fiesta Movement
We’ve heard a lot about the Ford Fiesta Movement campaign. You know the one: Ford gives 100 savvy social media types a Fiesta for free for six months so they can share their experiences online. Sure, it’s a hip move given all the hype aro...
Fire in the Brand Belly
I’ve had a lot of time to think about my business life over the past several months. And I’ve come to an important conclusion: business is so personal. I say that because our lives are… right now! Whether you’re at work, at ho...
What Would You Have Done in Adidas’ Shoes?
Put yourself in Adidas’ shoes for a moment. You’ve invested millions as a sponsor of the University of Central Florida’s men’s basketball program. And then, one of its players, who happens to be Michael Jordan’s son Marcus, refuses to wear...
Meet the Boom and Y Online, or Bust!
I was reading from Kenneth Gronbach’s The Age Curve: How to Profit from the Coming Demographic Storm, a work in which he argues that changes in marketing and business today are based on the size of the generations we are selling to. Based on hi...
