Blog Detail
On Demand - Rob Norman's Social Media Blog
http://robnorman.wordpress.com/
A marketing professional's personal blog about social media, society, and their interaction.
Recent Posts
Interruption, avoidance, compulsion?
We all know the challenges presented by the decline of the interruptive advertising model and the threat of ad avoidance enabled by complex technology like the DVR and the simpler notion of having better things to do. One of the more surprising resol...
Lights go out on Beckham
I was charmed by this. Beckham and the LA Galaxy defeat the Houston Dynamo 2-0 but only after an incident that caused some consternation for the sponsor of the stadium. According to ESPN… “Play was suspended twice after the stadium lights...
Two degrees of separation
The separation of audience from context is a much discussed if unresolved argument. The general thesis of the ‘pork bellies versus diamonds’ debate is either that context amplifies the value of messaging or that audience is everything and...
Bada Bing
Samsung has announced the launch of its own smartphone software and developer platform. They have named it BADA which, as you all know is the Korean word for ocean. Now we can only hope that they integrate Microsoft’s search platform for the c...
Mega Bite
This image is a promotion for Windows 7 in Tokyo. No comment required Posted in The world we work in ...
The Digital Shelf
It is perfectly obvious that the only marketing activity that influences the sale of detergent is the number of facings in the store. The shopper goes to the store, they are arrested by the display and they buy. As a consequence the entire marketing ...

