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Online Marketing: An Article A Day

Online Marketing: An Article A Day

http://www.bmon.co.uk/leadgeneration/

Business Marketing Online's highly-regarded daily blog for UK industrial marketing managers.

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  • A sparkly new email list for the new year

    Posted on Sunday December 20th, 2009 at 12:00 in what’s working in marketing

    A little bit more about email marketing today, because it's something which I'm sure everyone's involved in. Are your email lists growing? on What’s Working in Marketing suggests that if you feel your email list is getting tired, and...

  • How much of your web pages do people see?

    Posted on Thursday December 17th, 2009 at 12:00 in business marketing online

    A simple tool which Google has made available provides some interesting insight into what people see when they visit your web pages. You can of course already look in your analytics and see a breakdown of the screen sizes of your visitors (e.g "...

  • Getting your key search terms organised

    Posted on Wednesday December 16th, 2009 at 12:00 in business marketing online

    Any of you who run a serious Google AdWords campaign will know about "keyword grouping", but this is also an important concept for your "natural" search optimisation too. In AdWords, you may be advertising against hundreds of keyw...

  • Get those email calls-to-action right

    Posted on Tuesday December 15th, 2009 at 12:00 in b2b magazine

    A business survey I read the other day suggested that email is once again the area where marketing investment is increasing the most. So if it's important to you, welcome to the mainstream. The format, frequency and content of your marketing ema...

  • Why multinationals are losing the marketing war

    Posted on Monday December 14th, 2009 at 12:00 in business marketing online

    I spent a whole day recently discussing web-related stuff with the marcomms manager from a multinational manufacturer. She was well aware that they have a lot to do just to keep up with the standards being set in online marketing by smaller competito...

  • How to get into Google\'s results in 30 seconds

    Posted on Sunday December 13th, 2009 at 12:00 in business marketing online

    Last week Google introduced something called "real-time" search results – basically results collected from news sources and from chat sources such as Twitter and Facebook. Material from these is now included in the Google index within...

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