Blog Detail
Paden Noble Social Media
http://padensocialmedia.wordpress.com
Suggestions, tools, and tips for businesses seeking to measure the effectiveness of their social media engagement. Provider of tools comparable to Omniture, more comprehensive than Radian6 and fully customizable.
Recent Posts
Training on social media tools. Who benefits most?
Have you had any “formal” training on social media and its tools or are you self taught? Well, recently, a member of a LinkedIN group asked: Which business verticals customers would most benefit from the use of social media tools? I am tr...
Price, Scale, Responsiveness & Integration of Social Media & Brand Monitoring Solutions – Part 1
What are some Social Media Measurement and Brand Monitoring solution differentiators? I welcome your thoughts on what factors and companies should be considered for Part 2. The suggestions don’t have to be based on any hard logic as you can see...
Why the Emphasis on “Real-Time” for Web Analytics?
I’d love to have audience feedback on why there is an emphasis on delivering real time web analytics. For this post, I’m not talking about social media measurement or brand reputation monitoring but strictly website analytics. A question ...
Analytics – Custom designed or an integrated package?
A networking colleague of mine asked about web analytics, social media measurement, brand monitoring, and sentiment analysis tools. He wanted to know if they should be custom designed for the client or an integrated package. Of course the answer depe...
What’s Measured in Social Media Presence and Web Analytics
My client and prospect interactions regarding social media measurement, brand monitoring, and web analytics, typically lead to questions about what’s measured, what’s important to measure etc. Below is a list, by no means comprehensive. I...
Pricing of Social Media Measurement, Analytics and Optimization
Recently I’ve been engaged in a lot of conversation about pricing of social media measurement, analysis, and optimization. I would love to get both client and vendor feedback. My company charges a flat fee for consulting based upon the hours w...

