Blog Detail
Patient Centric Healthcare
http://patientadvocate.wordpress.com/
This blog (formerly The Patient Advocate) contains my thoughts about healthcare. It is generally focused on marketing related issues from a patient perspective. After working in healthcare, my opinion is that most companies today think of patients as claims. I advocate that healthcare needs to be more like consumer products and think differently about how they interact...both for their own personal benefits and for the patients.
- Added on: Apr 1st, 2008
- Country: United States
- Language: English
- Author: George Van Antwerp
- Listed in: Health Marketing
- Tags: Communications research pharmacy patients managed care pbm
Recent Posts
You Know You’ve Had A Good Workout When
Every once in a while you have that great workout. As we get ready for the 60% surge in gym memberships that occur with 1/1, I started thinking about what criteria I use to know this. An inability to walk up stairs without pain. I even had one w...
Because People Are Different
I’ll borrow our tagline from Silverlink Communications - Because People Are Different – to follow-up on my post on direct mail from yesterday. The first commentor makes a good point. Certainly e-mail doesn’t work for everyone. ...
Why Does Direct Mail Exist In Healthcare
Given all the progress we’ve made in the past 15 years around communications, I wonder why direct mail is still a primary component of communications. Obviously, there are some times when compliance requires a written notification, but consider...
How will PBMs be affected by current trends?
You can certainly see the piece of the PBM world that I’m wrapped up in right now, but these seem to be important trends. What are the most likely developments/trends that could affect pharmacy benefit executives in the year ahead? Why? While h...
What are the biggest challenges facing pharmacy benefit executives in 2010?
Another question from the recent Drug Benefit News where I was interviewed with several other experts on the industry. My answer… How to continue to grow (top line, bottom line, marketshare, functionality, internationally)? How to avoid comm...
Will there be more PBM acquisitions in 2010?
My response to this question… The Express Scripts acquisition of Wellpoint’s NextRx certainly put several captive PBMs in play, but that appears to have died down. There may be small acquisitions, but the big 3 appear focused on expansion i...
