Recent Posts Tagged With 'microsoft ad center'

• How To Organize Your PPC Campaigns

  Posted on Monday April 27th, 2009 at 11:20 in Management, organization, keyword phrases, ppc campaigns, ppc management, microsoft ad center, match type

  Staying organized is the key to being successful with PPC, especially if you run several PPC ads across several different channels or niches. How do you keep track of it all? Generally, you have three tiers of organizational structure for your PPC ad...

• Importing PPC Campaigns From Google To MSN Is Easy

  Posted on Saturday April 18th, 2009 at 07:04 in google adwords, MSN adCenter, microsoft ad center, importing ad campaigns

  If you have a successful PPC campaign running at Google AdWords and you want to export to MSN adCenter, it’s pretty simple. The first step is to export the files in Google adWords to a CSV file. That’s easier to do with the Google AdWords...

• Is Google A Good Place To Start?

  Posted on Thursday April 2nd, 2009 at 09:54 in small business, google adwords, Yahoo! Search Marketing, ppc advertising, microsoft ad center, ppc opportunities

  In general, I’d say Google AdWords is a good place to start advertising with PPC, but it may not be the best place to start for everyone. The best place to start advertising, no matter who you are and what business you are in, is where your cus...

• ROI: Do The Search Engines Really Know?

  Posted on Wednesday March 25th, 2009 at 09:50 in Online Advertising, roi, landing page, ad copy, ppc management, microsoft adcenter, ad copywriting, ppc launch, microsoft ad center, ppc keyword research, ppc bidding strategies

  I love how the search engines are always trying to tell us how to increase ROI from our advertising. Should we trust them? Microsoft adCenter recently shared a blog post on increasing your ROI. In a nutshell, their five tips are: Test ad copy Bid on...

• Increased Conversion Options At MSN adCenter

  Posted on Wednesday March 18th, 2009 at 10:07 in MSN adCenter, conversions, microsoft ad center

  MSN adCenter pay per click advertising network is always trying to improve its service for advertising. They’ve recently announced that they are rolling out new options for conversion counting. Here are the three conversion options and how they...

• adCenter Analytics Is Dying

  Posted on Friday March 13th, 2009 at 10:39 in Advertising, Microsoft, analytics, MSN adCenter, microsoft ad center

  Microsoft adCenter Analytics is preparing for its final day of breath the last day of this year. The program was in beta and according to the adCenter blog, the beta was a success even though Microsoft will no longer continue the service. If you are ...

• Expand Your Keyword List For More PPC Opportunities

  Posted on Friday February 13th, 2009 at 10:03 in google adwords, keyword research, keyword list, microsoft ad center, ppc keyword research, ppc opportunities

  If you’ve been running PPC campaigns for very long you may be surprised to find out that you can expand your keyword list beyond its current range. You may even wonder how that would benefit you. If you were thinking that your keyword list is a...

• Real Estate PPC: Good Point Microsoft!

  Posted on Friday February 6th, 2009 at 09:17 in real estate, PPC, microsoft adcenter, microsoft ad center, ppc opportunities

  Microsoft adCenter made a good point about real estate PPC: In light of yesterday’s Senate vote allowing a tax credit up to $15,000 from the purchase of a home bought in 2009, keeping your real estate PPC campaigns firing on all cylinders shoul...

• MSN adCenter’s Negative Keyword Blip

  Posted on Thursday January 29th, 2009 at 16:57 in MSN adCenter, exact match, microsoft ad center, negative keywords

  The MSN adCenter Blog reports that a user encountered a snag with his negative keyword usage. Specifically, the snag involves an error code when you enter a negative keyword for a keyword that contains only an exact match bid. A blogger by the name o...

• Dynamic Text: Savior Of Your MSN Campaigns?

  Posted on Thursday January 22nd, 2009 at 10:04 in msn live, targeted marketing, ad copywriting, dynamic text, microsoft ad center

  MSN Live has introduced and is now promoting a new feature called dynamic text. The feature is only available in your search ads, not network ads. Here’s how it works: When a searcher uses a keyword related to your keyword, but different, MSN a...

• Use PPC To Develop Your Keyword List

  Posted on Sunday December 28th, 2008 at 08:55 in optimization, keywords, google adwords, Yahoo! Search Marketing, ppc advertising, ppc management, click through rate, microsoft ad center, ppc keyword research

  One powerful optimization savvy webmasters use to develop their websites is to use PPC to determine their most important keywords. By running PPC ad campaigns they can determine which keywords have the highest click through rates. When you narrow dow...

• MSN adCenter Wants A Piece Of Your Mind

  Posted on Sunday December 7th, 2008 at 06:53 in feedback, MSN adCenter, microsoft ad center

  MSN adCenter has been making some upgrades and changes to its back end compartment for PPC advertisers. If you are an MSN adCenter user or you’ve been tinkering with it a little to see if it can benefit you then you are encouraged to them some ...

• Should You Advertise With Google?

  Posted on Saturday November 29th, 2008 at 07:51 in google, google adwords, Yahoo! Search Marketing, msn live, microsoft ad center

  Many PPC advertisers make the mistake of thinking that Google AdWords is the only gig in town. Yes, it is the biggest PPC provider in the universe, but that doesn’t necessarily mean it’s where you should start your PPC advertising campaig...

• Has Facebook Improved Your Chances To Reach A Wider Audience?

  Posted on Saturday October 11th, 2008 at 09:11 in ppc advertising, live search, microsoft ad center, facebook ppc

  Facebook has added the Live Search feature to its website now, allowing Facebook users to search the Web from within the social network. Does this mean you have more opportunities to reach more people? Put aside the fact that Facebook advertising has...

• Google AdWords, MSN adCenter Differences In Analytics

  Posted on Saturday October 4th, 2008 at 06:55 in pay per click, google adwords, MSN adCenter, privacy policy, microsoft ad center

  One of the reasons I prefer Google AdWords pay per click over MSN adCenter is the analytics package. With MSN adCenter, you are required to insert code onto your landing page that causes a link to appear on your pages. The link is the MSN adCenter pr...

• Dynamic Text Insertion Saves The Day At MSN adCenter

  Posted on Saturday September 20th, 2008 at 08:51 in MSN adCenter, ppc management, click through rate, keyword match types, microsoft ad center, dynamic keyword insertion

  Cool quote: (Source) According to a study by Advertising.com, inserting the exact keyword into a paid listing improves CTR by 38% on average. Would you like to improve your CTR by 38%? I’m betting you would. AdCenter now has a new tool to help ...

• Import Bulk Ads Into Microsoft adCenter

  Posted on Thursday September 11th, 2008 at 08:06 in microsoft adcenter, microsoft ad center, msn ppc, importing ads

  Did you know you can import more than one ad at a time into MSN adCenter pay per click network? It’s absolutely true, and I’ll walk you through the step-by-step process in just a few easy-to-follow steps: Log in to your Microsoft adCente...