Blog Detail
Pay-per-Click Observer
http://blog.contextcontrol.com/
PPC Observer is the blog of a long-time interactive marketer, Rian Schmidt. Rian shares his views of the PPC and SEO industries as well as anything loosely related that gets his attention in his professional life as an interactive marketing consultant.
Recent Posts
Keep Your Eye on the Ball
Can’t believe it’s been months since my last entry. Busy, busy, busy… I wanted to mention how important it is to keep a vigilant eye on your accounts at all time. We had a recent experience where a team member goofed a bid. Big g...
Beware Rankings
Today, I received, in a completely wasteful plastic wrapper, a “magazine” from a company that claims to determine the top SEOs. (Yes, it’s TopSEOs.com, aka eVentures, LLC) You, too, can be chosen by this arbiter of professional abi...
Mining for gold ain’t cheap.
The reaction to my first report after launching a new PPC campaign, particularly one intended to drive sales, is often… anger. How could we have spent thousands of dollars and not produced anything in the way of sales? I thought PPC was suppo...
Want Ringtone?
Up until just a few minutes ago, I ran AdSense ads on my blog. I had visions of making millions simply by virtue of the quality of my blinding insights. Well, that didn’t really work out. But this put me over the edge. This ad showed up on ...
Don’t Ask If You Don’t Care
A follow up to my earlier post on customer satisfaction surveys. I mentioned that I was cynical about the MSN customer satisfaction survey I’d filled out. It was one in a long line, typically with the same result: nothing. This time, though, ...
Selling what’s also free…
Imagine you’re trying to sell something that people can get for free. For instance, you’ve got a copy of the Constitution. It’s not THE constitution. It’s a copy. You can get them for free just about anywhere (maybe the Pr...

