Blog Detail

Pay-per-Click Observer

Pay-per-Click Observer

http://blog.contextcontrol.com/

PPC Observer is the blog of a long-time interactive marketer, Rian Schmidt. Rian shares his views of the PPC and SEO industries as well as anything loosely related that gets his attention in his professional life as an interactive marketing consultant.

Recent Posts

  • Keep Your Eye on the Ball

    Posted on Thursday May 29th, 2008 at 15:56 in my job

    Can’t believe it’s been months since my last entry. Busy, busy, busy… I wanted to mention how important it is to keep a vigilant eye on your accounts at all time. We had a recent experience where a team member goofed a bid. Big g...

  • Beware Rankings

    Posted on Wednesday January 2nd, 2008 at 18:09 in ppc industry

    Today, I received, in a completely wasteful plastic wrapper, a “magazine” from a company that claims to determine the top SEOs. (Yes, it’s TopSEOs.com, aka eVentures, LLC) You, too, can be chosen by this arbiter of professional abi...

  • Mining for gold ain’t cheap.

    Posted on Thursday December 6th, 2007 at 16:44 in ppc industry

    The reaction to my first report after launching a new PPC campaign, particularly one intended to drive sales, is often… anger. How could we have spent thousands of dollars and not produced anything in the way of sales? I thought PPC was suppo...

  • Want Ringtone?

    Posted on Monday November 5th, 2007 at 19:24 in ppc industry

    Up until just a few minutes ago, I ran AdSense ads on my blog. I had visions of making millions simply by virtue of the quality of my blinding insights. Well, that didn’t really work out. But this put me over the edge. This ad showed up on ...

  • Don’t Ask If You Don’t Care

    Posted on Monday November 5th, 2007 at 18:44 in ppc industry

    A follow up to my earlier post on customer satisfaction surveys. I mentioned that I was cynical about the MSN customer satisfaction survey I’d filled out. It was one in a long line, typically with the same result: nothing. This time, though, ...

  • Selling what’s also free…

    Posted on Monday October 29th, 2007 at 19:01

    Imagine you’re trying to sell something that people can get for free. For instance, you’ve got a copy of the Constitution. It’s not THE constitution. It’s a copy. You can get them for free just about anywhere (maybe the Pr...

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