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Pay-per-Click Observer

Pay-per-Click Observer

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PPC Observer is the blog of a long-time interactive marketer, Rian Schmidt. Rian shares his views of the PPC and SEO industries as well as anything loosely related that gets his attention in his professional life as an interactive marketing consultant.

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Recent Posts Tagged With 'forecasts'

  • PPC Forecasting

    Posted on Friday September 7th, 2007 at 01:03 in metrics, forecasts, my job

    It’s been a while, and so I’ll spew forth on the topic of forecasting just to break the silence. The other day, a client said to me “we forecast with everything else, why not PPC?” That got me thinking. Why not? Surely, Goo...