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Pay-per-Click Observer
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PPC Observer is the blog of a long-time interactive marketer, Rian Schmidt. Rian shares his views of the PPC and SEO industries as well as anything loosely related that gets his attention in his professional life as an interactive marketing consultant.
Recent Posts Tagged With 'my job'
Keep Your Eye on the Ball
Can’t believe it’s been months since my last entry. Busy, busy, busy… I wanted to mention how important it is to keep a vigilant eye on your accounts at all time. We had a recent experience where a team member goofed a bid. Big g...
Big Brother has your number
This isn’t really related directly to PPC, but it is related to running a small business and more generally to our government’s creeping incursions into the privacy of its citizens. I applied for a line of credit with the SBA for reasons...
PPC Forecasting
It’s been a while, and so I’ll spew forth on the topic of forecasting just to break the silence. The other day, a client said to me “we forecast with everything else, why not PPC?” That got me thinking. Why not? Surely, Goo...
What’s my job?
I recently submitted an analysis of a client’s site design spec for search engine marketing issues. In general, the spec was surprisingly good. ‘Surprisingly’ because, normally, SEM is given little, if any, thought in the design p...
