Recent Posts Tagged With 'google adwords'

• You Can’t Measure Everything Online

  Posted on Friday May 8th, 2009 at 00:15 in PPC, web analytics, business intelligence, google adwords, cost per acquisition

  That’s right - you can’t measure everything online that you might think.  Analyzing click traffic on websites has become much more difficult to get anything close to accurate. One of the most difficult problems to solve is the issue with...

• How to Know Which PPC Ad Group is Working

  Posted on Saturday December 13th, 2008 at 21:04 in search engine marketing, PPC, pay per click, google adwords, cpc, cost per click, ppc management, value ratio, ppc ad groups, results-based marketing, managing ppc

  Let’s say you have a PPC campaign running with lots of variations in ads, ad groups, messaging, etc. You even have micro and macro conversion goals set up in your PPC campaign and assigned each of them a value. You’ve organized everythi...

• PPC Alternative: Advertise on Facebook - See How

  Posted on Friday November 21st, 2008 at 17:35 in search engine marketing, social media, google adwords, msn advertising, yahoo advertising, advertsing on facebook, how to advertise on facebook, ppc alternative

  A good alternative to normal PPC advertising through Google, Yahoo and MSN (”The Big 3″), is to try Facebook.  There are three primary reasons why I like Facebook advertising: 1. It’s a different model. Instead of targeting a broad...