Blog Detail
People-Centric Marketing
http://aaronhassen.blogspot.com/
Hi, my name is Aaron, and for me, it's all about people. I'm an entrepreneur and marketing mind who is passionate about interpersonal communications and people connections. My approach to any marketing or sales problem is very organic, often instinctual, slightly emotional and always people-centric. I enjoy the life cycle that accompanies developing an idea from concept through realization, execution and profitability. I am always open to new ideas and experiences. Please let me know how I can be of assistance to you.
Recent Posts
Consult, Dont Sell.
So many of us know and understand how we like to be helped when it comes time to buy something. But, when we’re on the other side, selling something, we don’t often think in those same terms. The Golden Rule, a Biblical principle says: “Do un...
Communicate Using Emotional Appeal
There's a part in the movie, "What Women Want" (Paramount Pictures, 2000) where Helen Hunt and Mel Gibson are brainstorming, trying to come up with the right tag line for a woman's sneaker ad they've been asked to pitch by Nike. Mel's channeling the...
Facebook, Personal.
Today I was going to post commentary on some of the recent TV commercials that I’ve seen including all of the good, the bad and the ugly. There's a new Honda commercial out that really puzzles me, a Hefty (I believe it’s Hefty) scented trash bag...
Engage First. Market Second.
I know it sounds like common sense to most, but I am continually surprised by the number of small businesses and entrepreneurs that I speak with who either don't know very much in the way of Marketing, or are just too busy to think through what it is...
Why I Don't Really Like Using Twitter
I know, I know, Twitter's the most popular social networking site going (outside of Facebook). Millions are joining each month and everyone in the US is crazed about micro blogging. Well, I've been on Twitter for a few months now, and to tell the t...
Learning to Draw
I've been a full-time Sales and Marketing Manager for several years now. Writing and verbal communication are a central part of my background and education. Years ago I took up learning a new communications skill while owning a real estate advertisi...

