Recent Posts
perez-fox.com
Return To Blog Listing
Thoughts on design and branding from Prescott Perez-Fox. based in New York, Prescott uses observations and analysis to share his insight.
Recent Posts Tagged With 'logos'
Sochi 2014 Olympic Logo
Sochi 2014 final logo Sochi, Russia has debuted their logo for the 2014 Olympic Winter Games. And with it, we herald in the era of web addresses in Olympic logos. The logo is a text-only logo, and a departure from their bid logo, which I rather liked...
McDonald’s Goes Green
McDonald’s is going green. Not just in the larger corporate responsibility sense, rather they’re changing the actual colour of their logo, to green. News comes from Europe, where the company is a bit more progressive, at least outwardly....
London’s Lost Identity
O that I were yet a grad student, for surely this would be my thesis. London, my beloved bittersweet mistress of a second-city, has an identity crisis, and has put out the call to the design firms of Britain (and to a lesser degree, the world), to re...
Pepsi Drops a P
“Pecsi” is an easier pronunciation given Spanish phonetics, and it sort of comes naturally. According to a recent survey, 25% of the population says it that way. So BBDO Argentina came up with the idea of simply making “Pecsi”...
WTF Wednesday: Brand Logo Tattoos
Over the years, I’ve encountered the odd fanboy who will go so far as to mark his body with the logo of Apple, or Nike, or Harley Davidson, or Budweiser (those last two on the same person), but never would I imagine that such an extensive colle...
WTF Wednesday: Obama Sneakers
No, these aren’t especially designed for The President, as are his car, helicopter, plane, windbreaker, etc. etc., these are fresh-from-the-street Nike sneakers with Obama’s face slapped on the side. I suspect these were created some time...
Web 2.0 Logos Helvetica-tized
In what is certainly the beautiful typography moment of the week, I came across the blog of Micah Monserrat where he has “Helvetica-tized*” the logo of several popular Web 2.0 sites. By using Helvetica, the challenge becomes less how to m...
Re-Designing Google’s Logo
If I’ve never said it before, I hate Google’s logo. I think it’s crap. I’m not amused by the pre-school colour scheme and the cheesy 3D effects make me gag. I’m used to it by now, but it sucks. So what’s a better a...
The Softening of Citroën
Citroën’s previous and newly-updated logos French auto maker Citroën have unveiled a new logo, designed by Landor Paris. I hesitate to say the word ‘new’ because it’s a classic Landor maneuver, the slightest change regarded ...
Recession Logos
At this moment, many brands are trying to find ways out of the recession hole which seems to be biting off bigger and bigger chunks out our economy. Maybe they should try new logos? image here » Well, maybe not....
2008: The Year in Review
I don’t think I’m the only one looking forward to 2009. So just this last time, let’s take a look back at what was, for me, the highlights (and lowlights) for the previous 12 months. Design Highlight of the Year: The Beijing Olympic...
Colbert, the designer
Stephen Colbert is, of course, a cheeky bastard and often takes stabs at corporations. I’ve included his commentary on branding once or twice before. But on last Monday’s episode, he makes makes references to typefaces and logos. Not bad....
The Dinner Party
The following is my review of The Dinner Party, AIGA/NY’s sold-out “conversation about food and design,” which first appeared on the popular design blog UnBeige. Thanks to Stephanie Murg for the opportunity to attend and guest write...
WTF Wednesday: A Sign From Below
What do to when your lawn sign gets stolen? That was the question on Shannon Bennett’s mind when she discovered that someone in her neighborhood hack nicked all the Obama/Biden signs. So she did what any other hot-blooded supported would do —...
So Apparently There’s an Election in Canada…
Speaking of Canada, turns out they too are holding a seemingly crucial election. In fact, by the time you’re likely reading this, it will be over and done with, and according to early reports, Prime Minister Stephen Harper and the Conservative ...
Brilliant Logo Designs
From a recent post on VectorTuts, I was enlightened to some very clever and elegant logo design examples. Several of these fall into that “wish I’d thought of it” category. Check ‘em out »...
Logobama: Make Your Own Obama Logo
The Obama campaign knows how to use its identity. Considering all the sub-sects and regionalities required for a national (some would say global) campaign, they’ve done a great job. Enter Logobama. Now you can make your own logo and post it on ...
Design Awards: Flattery and Extortion
Today I got a bit of welcome news in the mailbox — a logo I submitted to the American Graphic Design Awards was selected as a winner! Apparently, the contest saw 10,000 entries, of which, only 15% get selected. Made me feel good. letter of congrat...
Olympics 2008 Review: The Graphics
Having been writing about the Beijing branding for well over a year, I almost feel like I have nothing left to say. I mean, you all saw it, right. When I was watching the games I was obviously watching the sports, but I had a keen eye on the backgro...
The New Starbucks?
People are talking about Starbucks lately. They’re close locations, laying off staff, losing money, facing the same old sniping from labour and trade groups, and fresh whipping from coffee lovers. (no pun intended) So maybe a brand overhaul is ...
Design for Fun #2: The Culture of Ownership
Remember back in May when I started the Design for Fun initiative? Well, it’s back. This time around we’re tackling a smaller project: a logo for The Culture of Ownership. The current Culture of Ownership header/logo. BACKGROUND The Cult...
Obama Introduces Campaign Seal
In the first graphical step towards asserting his Presidentiality, Barack Obama’s campaign has debuted a government-style seal to compliment the existing logos and branded materials. The New York Times breaks down the seal, including it’s...
The ‘new’ London 2012 Logo
I swear, this is not the Olympic Logo Blog, but when I say this morning that the London 2012 Olympics had an updated logo, I had to shout it out. The new version, updated by original logo creators Wolff Olins, features the Union Jack skinned over th...
