Blog Detail
Point It Inc.
http://www.pointit.com/blog
Welcome to the Point It! Search Marketing Blog. Point It is a Seattle-based search marketing agency that has worked with more than 100 clients since 2002. Point It’s focus and the focus of this blog will be Paid Search (everything from bid optimization to proper ad copy/landing page testing), SEO and Analytics. Feedback and comments are encouraged and welcome.
Recent Posts
Complements of Google: Free impressions and clicks for non-profits.
Unless you are doing SEM for non-profits, it is unlikely that you've heard of Google Grants, a program awarding free AdWords advertising to select charitable organizations around the globe. Yet if you are working with non-profits, it is a crime to le...
Live Webinar:Outsmart your PPC Competition - Dec 16 @ 11AM
Ah competition, the lifeblood of business. Do you know what your competitors are up to in paid search? Even worse, do your competitors know what you’re up to while you’re running blind? Join Jon Lisbin and Maria Nikishyna as they take a deep ...
Is your AdWords account ready for Black Friday?
lack Friday is often referred to as the busiest retail shopping day of the year. By following our suggestions, you will be able to enjoy your turkey with gravy and will not have to worry that your account is overloaded ad offline. So, to make sure yo...
NEW! Google Sitelinks -the What, the How and the Why
What are Sitelinks? Just in time for holiday shopping, Google recently released a new feature they are calling Ad Sitelinks (cha-ching). Business.com has had these extra links available for quite awhile, and it is definitely an idea worth copying. ...
Make Google Analytics Your Next Best Friend
Mention the words “google analytics” to people and you’ll frequently see their eyes will glazing over. Look closer and you’ll see their muscles stiffen. There’s just something about analytics - I think it’s because it brings back ...
Getting Social: 5 Tips For Facebook Advertising
Social networking sites like Facebook are the next big frontier for online advertising. Their audiences are large and inviting, and there’s ample opportunity to reach the users you’re looking for. But even with the large amount of potenti...

