Blog Detail
Poke the Beehive
http://www.pokethebeehive.com
Effective writing and communication strategies for the communication-challenged. Focused on helping nonprofit organizations and small businesses development more effective marketing communication programs.
Recent Posts
Now Hiring: a Communications Manager
photo by idea-listic I don’t write about it much here since this is my personal blog and I’m sharing my personal opinions (not to be confused with my job-related official opinions), but I manage communications and public relations for a ...
The Secret to Making Your Brand Truly Great
photo by ian carroll How do you define your brand? Is it how you position yourself in the minds of stakeholders and the public in general? Is it shaped by what people think you do and how you do it? Is it determined by the design of your website, th...
Let’s Play 20 Questions to a Solid Strategic Plan
photo by mykl roventine It should be obvious to anyone with half a brain that every nonprofit organization that hopes to accomplish anything meaningful needs a strategic plan. Unfortunately, planning (as opposed to reacting) seems to be anathema in ...
Your Social Media Wake-up Call
For those who still don’t get it, this preso by Marta Kagan does an excellent job of making the case for social media as “a force to be reckoned with” with the potential to be something far more transformative and impactful than ju...
Why Nonprofits Should Be on YouTube
See3 Communications CEO Michael Hoffman produced this great preso on how nonprofits can make effective use of YouTube. If storytelling is one of our most effective communication strategies, then video has to be one of the best tools for executing o...
Top 20 Tweets in October
photo by fotodawg I don’t remember who I first borrowed the idea from, but I really love reviewing my top 20 tweets each month. My approach to twitter is as editor/curator: I look for posts I think will appeal to those who follow me in the are...

