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Phil Bernstein is… Balloon Boy!
This has nothing whatsoever to do with advertising or marketing. But when you’re married to someone who can design a costume like this, you just have to tell the world about it. Thank you, PDXKnitterati. ...
An Awkward Moment in Online Advertising
Full disclosure to start: KXL Radio is a competitor of mine in Portland, Oregon. They’re good people, but when the Internet Gods offer me this kind of opportunity, I’m not about to pass it up. This appeared on KXL’s web site on Mond...
Medical Facility Ad Fails the “So What” Test
I’m one of the dwindling few who still reads a newspaper every morning. The generation behind me may not know how to operate a newspaper, but for me it’s as much a part of breakfast as the cup of coffee. Since I toil in the persuasion i...
Phil Bernstein’s Act Goes Nationwide
After nearly fifteen years as Portland’s Finest Media Rep, I’ll be moving to a new opportunity soon: Beginning in January, I’ll be a Senior Consultant with the firm of Jim Doyle & Associates. In this role, I’ll be travelin...
Clutter Tolerance: The Public DOES Have a Limit, After All
As advertising has continued to pop up in areas that were formerly ad-free — supermarket conveyor belts and airline tray tables come to mind — I’ve often wondered where the line is. At what point will people just refuse to allow any...
Dentist, Market Thyself
Last week I called on an orthodontist — or more specifically, the practice’s office manager. I learned two things of note: 1. Things are really, really slow these days. Parents are still bringing their kids in for braces, but in smaller n...

