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PR Rock and Roll

PR Rock and Roll

http://www.prrockandroll.com

A slightly cynical yet irreverent look at how public relations is handled in modern culture.

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  • Is the client from hell always right?

    Posted on Monday December 7th, 2009 at 20:55 in ethics, clients, drew kerr

    My 13-year-old son asked me the other day, "When you are driving the car, how do you know when to signal left or right? Do you automatically do it without looking?"I responded that just like riding a bike, if you've done it well for years, you instin...

  • When publicists spam other publicists

    Posted on Tuesday November 10th, 2009 at 17:33 in spam, publicists, drew kerr

    Publicists have to be social media mavens, but they are finding out, along with the rest of the world, that "old school" bad PR habits get them hung out to dry on Twitter and blogs. They can't get away with it anymore.Just a week ago, PaidContent.org...

  • Rolling the dice with a press conference

    Posted on Friday October 30th, 2009 at 14:17 in cnn, press conferences, drew kerr

    With a struggling economy, journalists and editors pink slipped more often than baseball managers, and editorial staffs cut to the bone, it takes some kind of cajones to have a press conference these days.Press conferences are one of public relations...

  • Place BrandIndex research in Mediapost story about WSR brand loyalty

    Posted on Wednesday October 28th, 2009 at 09:58 in yougov, drew kerr

    Rising Loyalty Scores Good News For QSRs Adult perceptions of leading QSRs have been improving for the past year -- and the latest BrandIndex data show brand loyalty, in particular, rising dramatically during the past month. BrandIndex tracks loyal...

  • The shrinking newsroom changes the game for PR

    Posted on Tuesday October 20th, 2009 at 10:02 in social media, new york times, drew kerr

    When the New York Times announced yesterday that they had to eliminate 100 newsroom jobs in a mere 2 1/2 months, it was a chilling arrow shot across both the media and PR professions.Job loss of any kind is miserable and debilitating. When you sit ba...

  • Do reporters actually read quotes in press releases?

    Posted on Thursday October 8th, 2009 at 11:07 in writing, press releases, drew kerr

    The second draft of the press release was placed on my desk, featuring a brand new spanking quote from my client's CEO. Like Pavlov's dog, I immediately crossed out the first sentence which began "We are pleased," only to notice that the rest of the ...

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