Blog Detail
PR Warrior
http://prwarrior.typepad.com/
TALES FROM THE MARKETING FRONTLINE - news, views, comments, soapbox observations and general raves 'n' rants on all things public relations, new (and traditional) media, marketing and communications
Recent Posts
Will Twitter Become the \'Pulse of the Planet\'?
"Twitter's founders created a simple messaging service. Its users turned it into something huge. So the question now: Who's in charge?"...
If You Don’t Stand for Something, You Are Nothing!
The creation and distribution of relevant, interesting, timely and compelling content will help set your brand apart from its competitors. But first, you need to understand what your brand stands for, and what are your 'spheres of conversation'. ...
How (and Why) I Squeeze Posterous Into My Day!
I'm declaring my love right here, right now, for Posterous. Just sayin'.While I'm not generally prone to making sweeping statements about 'the next big thing' when it comes to new media, I reckon Posterous has a pretty bright...
All Aboard the Cluetrain!
Psssssst! I’m going to let you in on a little secret.Well, it’s not exactly a ‘secret’ secret, but it appears to me there are many, many people in marketing, PR and communications – in fact, in business generally – who are unaware of what...
Tiger Promotion Worth Every Cent to Victoria
Governments are not noted for their wise use of the public purse, but in the case of the Victorian State Government, its decision to spend $3 million bringing Tiger Woods to Melbourne for the 2009 JBWere Australian Masters golf tournament has been a ...
Renting Eyeballs & Other Media Stories
Loved this 'fireside chat' between Tim Burrowes of Mumbrella and James Tuckerman, founder of Anthill Magazine.James gives a great analogy that media companies own sets of eyeballs which they then 'rent' to marketers. Marketers, i...

