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TALES FROM THE MARKETING FRONTLINE - news, views, comments, soapbox observations and general raves 'n' rants on all things public relations, new (and traditional) media, marketing and communications
Recent Posts Tagged With 'new media'
Renting Eyeballs & Other Media Stories
Loved this 'fireside chat' between Tim Burrowes of Mumbrella and James Tuckerman, founder of Anthill Magazine.James gives a great analogy that media companies own sets of eyeballs which they then 'rent' to marketers. Marketers, i...
Dear Laura, Here Are Some Answers for Your PR Research Report
I was asked this week by Laura, a final year PR student, if I wouldn't mind jotting down some thoughts to a series of questions she had compiled for a PR research report she was writing.The questions - below in blue - are all relevant for today&...
Dear Laura, Here Are Some Answers for Your PR Research Report
I was asked this week by Laura, a final year PR student, if I wouldn't mind jotting down some thoughts to a series of questions she had compiled for a PR research report she was writing.The questions - below in blue - are all relevant for today&...
A Look at the World\'s Changing Media Landscape
Here's an interesting, well-produced video that weaves together in narrative form an array of facts and statistics that demonstrates just how far the media landscape has evolved, with a focus on convergence and technology. The video was produce...
A Look at the World\'s Changing Media Landscape
Here's an interesting, well-produced video that weaves together in narrative form an array of facts and statistics that demonstrates just how far the media landscape has evolved, with a focus on convergence and technology. The video was produce...
Links of the Week Jan 12, 2009 >>>
Wanna know what caught the PR Warrior's eye this week? Some good reading (and listening) here:Ford, Fansites and Firefighting (Ron Amok)Ron Ploof has written an interesting case study on how the Ford Motor Company used social media to extinguish a......
List of Corporate Social Media Examples Continues to Grow
More and more blue-chip companies and brands are dipping their legs into the social media water (as opposed to merely their toes!).Fantastic to see!In recent times I've been busy compiling a list of examples of corporates who are getting involved......
Generating Greater Results by Expanding the PR Brief (and Increasing the Budget!)
I was having lunch today with an old pal (the PR Warrior Princess?) who, like me, has worked in the marcomms business for a while now. We discussed the fact there have been some fantastic campaigns undertaken by PR firms......
PRIA Builds Social Networking & New Media Resources
Yesterday I revisited the Public Relations Institute of Australia's website and was pleasantly surprised to find a growing list of social networking and new media links under its 'Resources' banner. The links are bunched under headings such as blogs ...
PR Clients Demand Social Media Input From Agencies
I'm a great believer in public relations consultancies being to the fore when it comes to discovering new industry trends and being across innovative tools, techniques and technologies that will help us better service our clients. While some clients ...
Blogs That Are Worth a Look
Here's an updated list (in no particular order) of some blogs that I try and catch up with on a regular basis - mostly they're about public relations and marketing, social media, blogging etc. A lot of interesting ideas and......
The Race to Reinvent has Ad Agencies on Edge
The steady decline of mass market 'push' advertising is well documented. There's been a massive amount of talk from experts the world over that interruptive advertising is going the way of the dodo bird. A scan of the world's marketing......
