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TALES FROM THE MARKETING FRONTLINE - news, views, comments, soapbox observations and general raves 'n' rants on all things public relations, new (and traditional) media, marketing and communications
Recent Posts Tagged With 'online pr'
On The Web, You Are What You Publish!
Leading business book author David Meerman Scott hit Australian shores last week for a whirlwind tour which included a guest spot at Social Media Club Sydney and a Social Media Masterclass in Melbourne. I attended the masterclass event. WOW! You've.....
Online PR is All About Community
This video is worth bookmarking (or downloading for later use) if you're interested in a simple but effective explanation of the different approach required of online PR....
PRIA Missteps with First Episode of PRTV
The Public Relations Institute of Australia (PRIA) has gotten off to a flat-footed start with its new PRTV online video initiative. Firstly, the idea is a good one. Any professional representative organisation needs to be leading from the front, prom...
The PR Professional of the Future
Just latched on to this video (via Shel Holtz), produced by Ogilvy PR Worldwide for PR Week magazine's recent 'Next' conference.Here is a snapshot of what some of America's brightest and best PR exponents had to say when interviewed for......
Generating Greater Results by Expanding the PR Brief (and Increasing the Budget!)
I was having lunch today with an old pal (the PR Warrior Princess?) who, like me, has worked in the marcomms business for a while now. We discussed the fact there have been some fantastic campaigns undertaken by PR firms......
PRIA Builds Social Networking & New Media Resources
Yesterday I revisited the Public Relations Institute of Australia's website and was pleasantly surprised to find a growing list of social networking and new media links under its 'Resources' banner. The links are bunched under headings such as blogs ...
PR Clients Demand Social Media Input From Agencies
I'm a great believer in public relations consultancies being to the fore when it comes to discovering new industry trends and being across innovative tools, techniques and technologies that will help us better service our clients. While some clients ...
PRIA Announces New Media Training Program
In a positive move, the Public Relations Institute of Australia (PRIA) has developed a 'new media' training program designed to educate PR practitioners on the latest approaches to digital communications. According to B&T magazine, the PRIA has estab...
