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TALES FROM THE MARKETING FRONTLINE - news, views, comments, soapbox observations and general raves 'n' rants on all things public relations, new (and traditional) media, marketing and communications
Recent Posts Tagged With 'youtube'
Examples of Social Media ROI
Here's a companion piece to the 'Social Media Revolution' video that did the rounds some months back. Both are produced by Erik Qualman, author of 'Socialnomics: How Social Media Transforms the Way we Live and Do Business...
What's Caught the PR Warrior's Eye This Week?
Plenty of stuff for the PR Warrior to get excited about this week. Here's a snapshot: Twitter Forces PR Pros to Get to the Point (Journalistics Blog) Jeremy Porter explains the 'love-in' both journalists and PR people are having with......
So Ya Wanna Make a Viral Video? Good Luck With That!
I tend to roll my eyes when companies and brands - generally through their advertising or digital agencies - proudly proclaim they're producing a 'viral video' and expect it's going to be watched by millions. Now, there's nothing wrong with......
Redesigning the Stop Sign - a Lesson in 'Less is More'!
What if there were no stop signs...and a major corporation was charged with inventing one? Intrigued? You'll love this - it's hilarious. The lesson? Less is definitely more. Simplicity is key. Why use multiple words when one will suffice....
FLASHBACK 2006: When Mentos 'Got It' & Coke Didn't. What Would the Story be Today?
I've just finished re-reading Ben McConnell and Jackie Huba's excellent book Citizen Marketers.In it they provide a snapshot of the Diet Coke/Mentos video experiment that went on to become a massive hit on Revver and YouTube (see below). You may......
