Blog Detail
Prakash Rangarajan Weblog
http://www.cloudtrance.com
Professional and Personal Blog of Prakash Rangarajan, a web marketing, content development expert.
Recent Posts
What Matters Now – 70 Thought Leaders Share Powerful Idealets
Seth Godin’s recent pet project, the much awaited free e-book “What Matters Now” is on the websphere now. Game changing conversations, power ideas that can accelerate positive change, sacrosant food for thought that can make your 20...
The ABC of an XML Sitemap
XML Sitemaps are URL lists that gives a leg up to search engine spiders to easily find available URL’s to crawl and update their index with the latest website information. XML sitemaps serve as fodder for the search engines unlike the usual HTM...
Eight Simple Ways To Make Your Email Marketing Campaigns Rock
Direct Marketing Association research data shows that email marketing generated an ROI of $43.62 for each dollar that was spend on email campaigns in 2009. Shop.org’s State of Retailing Online 2009 survey of retailers dug out the fact that E-Ma...
Website Usability – The Art of Embracing Simplicity
Usability rules the roost in web development. As Edward Tufte, Information Design Guru would say “the most common user action on a website is to flee“. It is all the more important that your online presence has what it takes to be simple,...
Ten Thesis Customization Tips to get Started
Thesis 1.6 has hit the websphere and as expected, there are high value add design features and controls that makes it the most popular and widely used templating frameworks in todays times. Thesis is SEO compliant right out of the box and gives you s...
The Key to avoiding Keyword Cannibalization
Is your site suffering from keyword cannibalization? It does happen sometimes when the same keyword or keyphrase is targeted on multiple pages of the website, that can possibly have a negative effect on your rankings. What happens is that the search ...

