Blog Detail
Press2.0 Communications in a digital world
http://press20.blogspot.com
Companies need to consider how to take advantage of the modern communication methods made available in a digital world. The blog of Hayden Sutherland of Ideal Interface
- Added on: May 29th, 2008
- Country: United Kingdom
- Language: English
- Author: hayden
- Listed in: Social Media Corporate
- Tags: communication media pr social corporate graph
Recent Posts
News Corp vs Google is merely a battle...
... the war is between old and new.To quote Mark Sigal from O'ReillyAnalog (old) media is all about managing scarcity by controlling distributionwhereasDigital (new) media. ... content, in tandem with un-tethered distribution and pretty good search/r...
Is delisting from Google a financial model?
I've recently mentioned the Forrester report that states that 80% of Internet users would not bother to pay for newspaper content online. Yet the belief at News Corp is that there is still a model to be had from sticking up a pay wall and hiding your...
What would delisting news from Google mean?
With the battle between News Corp and Google (in reality the whole of the open web) now warming up, thanks to Murdoch and Microsoft getting cosy, it is perhaps prudent to take a look at exactly the impact that delisting news sites from Google would h...
Online market shifts from PPC to meta search
An article from Travolution caught my eye recently.http://www.travolution.co.uk/articles/2009/11/10/3005/online-travel-companies-shift-marketing-away-from-google-adwords-says-expert.htmlApparently there is a view that some of the online travel market...
New Corp and the battle to charge for content
Its been several months now since Rupert Murdoch told a press conference that he planned on charging for his papers by next June. However, he has recently informed those that will listen that this deadline may not be likely any more.However, this bat...
Dow Jones new tool to engage bloggers and journos
For too long PR and other media relations people have needlessly spammed journalists and (more recently) bloggers with their irrelevant releases.Emails titled "For Immediate Release" constantly fall into our inboxes in the hope that we will write abo...
