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Pro Copy Tips
http://www.procopytips.com/
Whether you’re full-time or part-time, employee or freelancer, entrepreneur or business executive, Pro Copy Tips gives you the tips, tools, resources, and inspiration to write effective, professional copy.
Recent Posts
Do you sound like a voice mail monkey? Try this …
“Hello, this is Bigtime Client. I’m out of the office. Please leave a voice message at the beep.” *BEEP* “Um, yeah. This is, er, um. This is Cathy Copywriter calling. I was, uh, just wondering if you, you know, got the samples...
7 well-traveled roads to copywriting success
Copywriting is a lot like taking a road trip. Along the way, you have to make choices about which direction you will go. Turn this way, and you end up one place. Turn that way, and you end up in another. There are an infinite number of paths you migh...
How to write a direct response TV commercial that sells
Unless you specialize in television advertising, you’re not too likely to get a copywriting assignment to write a TV commercial. But you never know. I have a background in TV and radio, so I occasionally write for these advertising media, but n...
187 marketing terms every copywriter should know
I’ve said it a thousand times. Copywriting is not just about writing. It’s about business. For most copywriters, it’s specifically about marketing and selling. So if you want to be a smart copywriter, you need to understand the mark...
How I gave my freelance website a profitable makeover
Freelance Websites — Part 5 You’ve heard the saying about the cobbler having holes in his shoes, right? Likewise, business people are often the last to take their own marketing advice. And I’m as guilty as they come. A few years ago...
What a successful freelance website looks like
Freelance Websites — Part 4 A website is a reflection of the person who created it. When you see a disorganized site, you can infer that the owner is disorganized. When you see a site that is loaded with useful, relevant, information, you can i...

