Blog Detail
RandM
http://blog.robinsonmaites.com
Follow RandM, the blog from Chicago Marketing agency Robinson and Maites, and expect insights, advice, POVs and a few smart-ass comments from people who develop marketing for clients who expect results, not just a plan and a bunch of communications. We intend to be serious some of the time – call it marketing education. And we’ll be funny some of the time- marketing entertainment.
Recent Posts
Is ____________ The New Direct Marketing?
I’ve been reading Richard Feynman lately - Nobel Prize physicist, artist, drummer, safecracker, decoder of the Mayan Codex, samba band musician, troublemaker at the Challenger disaster hearings, a person of towering intellect and perfect integrity ...
Wow. Ashley wins! R&M Art Director Wins Miss Illinois 2010
Ashley Bradarich, an R&M Art Director, and a darn good one, wins Miss Illinois 2010. Way to go Ashley! ...
Sex and The Second City, Part 2
TO: Hizzoner, Da Mare. FROM: Da Marketing Agency. RE: Sexy Chicago campaign – work in progress “Marketing is like sex. Everyone thinks they’re good at it.” We learned how true that saying is, after our October ...
5 Ways To Make Marketing Part Of Real Life
“Think out of the box!” may be good advice for creative marketers. But it’s been said so often that it’s become a meaningless catch phrase. “Think off of the page (or the screen)!” is better advice, because it overcomes some of the tradit...
I’ll Be Part of Paranormal Activity
Today was one of those increasingly rare mornings when the first scan of the email inbox brought a pleasant surprise. No, I did not discover that I am the sole remaining heir of a wealthy doctor from (Fill in the name of some village in Nigeria). And...
Walmart and Amazon Duke It Out With Dead Trees
The current Walmart vs. Amazon.com battle of the bestseller books points out one of the oldest marketing problems of all: Confusing the package with the product, the medium with the message, the benefit with the feature. In 1992, back in the Stone Ag...

