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RedBoots Digital Rodeo
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Informational blog by the RedBoots Digital team, covering a variety of topics on Digital Marketing, including SEO, PPC, In-House, Agency, and marketing for non-profits.
Recent Posts Tagged With 'Reputation Management'
SES San Jose
Li Evans will speak at Search Engine Strategies: San Jose If you’d like to catch her words of wisdom, here’s her schedule and topics: Social Media: Managing Conversations and Reputations When the User Is In Control on Wednesday from 2:30-...
Sockpuppets and Social Media Ethics
A couple of posts ago I wrote about a gentleman from the UK who had made some mistakes that had been captured and spread across the web. How did he get caught up in his situation? Two men were masquerading as a woman online, basically sitting behi...
Social Media in the News
Social media isn’t a fad, and it’s no longer for the early adopters. Companies have realized the benefits of integrating social media into their communications strategy, and the downsides of not doing so. But, there are bound to be co...
What should Stuart Slann do?
So, who’s Stuart Slann, why does he need advice, and why from us? Stuart is an Englishman who decided to cheat on his wife with a Scottish woman he met on Facebook. Affairs of the heart are things that happen all of the time, the world over, ...
Facebook’s New Terms of Service: “We Own You”
Facebook owns you!! That’s right. Everything you’ve ever put on Facebook can be used by Facebook however they please. Think by closing your account everything will go away? Wrong. It’s now property of Facebook FOREVER!! On February 4th,...
A Holistic approach to 2009
Back in the first post of 2008 on this blog, I predicted that 2008 would be the year of Reputation Management. Given the trends we’d seen in customer referrals, it seemed like a pretty safe bet. Over the course of the year, we did indeed ga...
A City uses Social Media to Say Sorry
There have been several instances of companies using social media to apologize for their mistakes, whether for a policy, or product, or a situation that they were responsible for, either directly or indirectly. Whether it’s the CEO of Jet Blu...
Take Charge of Your Brand or Lose It
“Twitter isn’t something that we plan to use right now.” “We don’t have the resources to invest in a site like Digg or Mixx.” “Plurk? Never heard of it, not something that we want to bother with until it reac...
Beyond Word-of-Mouth; Getting Your Customers to Participate in Your Brand
Yesterday morning, when I was thinking about this blog, it was actually shaping up to be quite a different post. But then, the events of yesterday changed things. Originally, I was going to write about ways to encourage your customers to participate ...
I Hate Starbucks
Actually I don’t, heck I don’t even drink coffee (a fact which has caused a few heads to be shaken in disbelief around the office), but someone does hate Starbucks enough create an “I Hate Starbucks” site and get it ranked 8th...
The 6 step Reputation Management Process
Today, I’m off to SMX East, and will be presenting on the topic of Reputation Management. So, I thought I’d put together a quick 6 step guide to managing your reputation. 1. Find out whether people are talking about your company, your pro...
Facebook’s new openness opens the door to Reputation Management
Last week, Facebook started allowing search engines in to crawl any public areas of the site. Now, groups and wall posts are starting to show up in the search results (i.e. “I Hate Comcast”). Is this a bad thing or a good thing? I think i...
Things That Go Bump in the Internet: Identifying and Dealing with Trolls Part 2: Disarming the Vagabonds and Turning Trolls to Stone
So, you’ve made the subjective decision that a particular user is a troll. This user is not just an aggravated customer, an ignorant new user, or an over-passionate process evangelist; but rather a viscous and determined upsetter of the social orde...
The Birds and the Bees of Online Reputation Damage Control
So, you’ve done some buzz monitoring, and you’ve found out that on a fairly well known forum in your field - which is visited by your customers and potential customers - someone has trashed your company / product / service offering / cust...
Smog masks, pee and Barbra Streisand
When I saw the coverage of the forced apology by US Olympic cyclists for wearing smog masks at the airport (because of warranted air quality concerns), I thought Streisand Effect. I had just read about the Barbra Streisand effect in Groundswell and...
Things That Go Bump in the Internet: Identifying and Dealing with Trolls Part 1: UnMasking the Trolls Among Us
Break out your level thirty-seven elven rogue and dole out justice by showing these trolls the wrong end of your dwarven hunter blade. Well not exactly… First some definitions: Internet trolls are the type of person who consistently - with dete...
Listen to me!
Unless you belong to Manassas Community Toastmasters, your next best chance to hear me, Simon Heseltine, talk is going to be online at our Webinar Wednesday sessions. On Wednesday, August 6th (in 2 short days) - I’ll be presenting a webinar on ...
When you say Wednesday. We say Webinar!
…You’re supposed to say “Wednesday”… you know… so I can say “Webinar!” and then… Oh forget it. Throughout the month of August, Serengeti Communications will present a weekly, one-hour Webinar every Wednesday (say t...
Customer Service: Kisses from Amazon; spankings from Virgin Atlantic
I sent my three year old grand nephew a little present from Amazon recently. I called him on the phone and told him it was coming, so he was in a high state of anticipation when the delivery man rang the doorbell. Unfortunately, when he ripped op...
5 Simple Ways to Start Tracking Word of Mouth Traffic
Word-of-mouth traffic can be some of the best, most qualified visitors to your site. But, how do you actually know if you are getting traffic from word-of-mouth? PPC and SEO efforts are easy to track because you can segment out traffic based on the s...
Sprint, Social Networks and a Bad Reputation
Do you know who is talking about your company? Do you know where they’re talking about your company? Do you know what they’re saying about your company? Do you know why they’re saying it? Do you know who else is listening? If you kn...
Don’t Fire Your PR Firm
We are a true digital shop, so it is a point of pride for us that what we do for our clients online can’t be put into the PR box, the advertising box, the direct marketing box, etc. The Web blurs these old distinctions and if you don’t ...
Damaging your Reputation through your Community
Back in the early ’90’s in the UK there was a commercial for the soft drink - Tango. This commercial showed that when you drank a can of their soda, a little orange man would run up to you and slap you in the face - “You’ll k...
Avoiding the “Ouch” Side of Social Media
What’s the most common reason brands find themselves on the “ouch” side of social media? I started thinking about this after reading Jeremiah Owyang’s list of brands that have been punk’d by social media in the past fe...
YouTube Video Listed Multiple Times in same SERP
In a presentation that I gave at SMX-London last year, I used Somerfield (a supermarket chain in the UK) as an example of a firm that was having an issue with Universal Reputation Management. Back then, there was a YouTube video ranking for their nam...
When Fiction and Parody Hits Your Reputation
Is Make a Wish bankrupt? Is that really true? Yahoo suggests it, and those suggestions are based on actual search volumes, so there must be a groundswell of people who believe it to be true… Unless, of course, a popular site such as The On...
WOMMU - 2008 Miami - Day 1
The day started out with welcome and introduction to the conference, with the tagline “Join the Conference”. Word of Mouth Marketing is growing, over the last 5 years WOM has grown 30% annually, to end up at 2007 with a $1 billion spend....
Listen to Your Site and Avoid Pain
Does your Website have problems? Maybe it does and you don’t know about it because it’s not active enough. Not having enough traffic to your site can hide broken funnels as statistical anomalies, or maybe not even funnel people down t...
Brands and the Collective Green Consciousness
According to Nielsen, online buzz about sustainability issues is growing by leaps and bounds. What’s more, consumer buzz has expanded beyond global warming and climate change (the hot topics of 2006). Consumers and influential bloggers are now ...
Disgruntled Students: A Reputation Management Nightmare
Reputation management is a topic that is discussed quite frequently on our blog and is a topic that Nan and Simon have often spoken about at conferences. Many companies have reputation management issues. How they react to these issues will determine ...
