Blog Detail

Rich Wakefield/Creative Director

http://richwakefield.blogspot.com

This is my portfolio of my work. I was recently ECD on AT&T. I hope you enjoy it.

Added on: Sep 12th, 2009
Country: United States
Language: English

Author: rich wakefield
Listed in: Graphic Design Marketing
Tags: graphic design Marketing Advertising

Recent Posts

AT&T International Roaming

Posted on Thursday June 11th, 2009 at 15:45

If you've been in an airport anytime in the last year or so, you may have seen these posters. We've shot around 30 of them. These are some of my favorite. They ran in other mediums but the backlit posters are spectacular in person (Kelly's Finalist)I...
Save The Children

Posted on Thursday June 11th, 2009 at 14:46

Teenage pregnancy is on the rise. We had to be provacative in our approach. Just the idea in it's roughest form was very hard hitting. The line "one condom saves both lives" really gave the message the extra punch. Whenever you have a great idea like...
AT&T Media Net-Part 1

Posted on Thursday June 11th, 2009 at 14:31

Video on Demand is probably the best thing that happened to cable television. But a really bad thing for advertisers. How do you get viewers to watch a 1 minute demonstration of a new product? You tease them with entertainment. ...
AT&T Media Net-Part 2

Posted on Thursday June 11th, 2009 at 14:12

This would run after the video on demand.You don't have to watch all of demo on the back end of this spot. But many of our viewers did. For hi res click here...
AT&T Unlimited Texting

Posted on Thursday June 11th, 2009 at 12:48

Texting is the new past time amongst teens. They even have started to say BFF and OMG out loud in their conversations. F...
AT&T More Bars in More Places

Posted on Thursday June 11th, 2009 at 11:43

AT&T wanted to reinforce their wireless coverage claim. Their theme was more bars in more places. So we did a campaign where there were literally more bars in more places. See how many you can find. We had a blast hiding them. And we wanted it to...