Blog Detail
Rich's Marketing Blog
http://www.richsblog.com
Consumers now control marketers messages and most marketers don't know what to do. The fact is that marketing needs to evolve in order to stay relevant to consumers
- Added on: Aug 30th, 2009
- Country: United States
- Language: English
- Author: Rich Meyer
- Listed in: Marketing Internet
- Tags: Marketing social media consumers
Recent Posts
Social media ROI? It\'s easy just look at the sales trend
While I believe can help a company reach its objectives way to many “social media experts” deliver overly complicated models that disguise the real objective for most companies, and that is to sell product. “Why should you spend...
Get ready for a lot more SPAM, but this time it will be integrated with social media
Marketers love to talk about the cost/benefit of eMail campaigns and they really believe that people want to receive email from them with offers of free shipping or 20% off this Friday. Recently during some research that I was conducting for a cl...
Consumers don\'t want to be interrupted so why aren\'t marketers getting it?
I don't care how many studies you see that indicate that people are watching ads on DVR's they are flat out wrong. Particularly annoying are the pop-up ads that come up when you go to websites or the sites, like CNN.com, that make you watch a comm...
What is in store for 2010 for marketers?
Consumer spending,as part of the economy, increased 5%+ during the boom years of the 90's but the after effects of this recession are likely to slow down that spending to 2.2-2.5%. Consumers are now being forced to live within their means and even...
Recession behavior change: Consumers are trying less expensive brands and like them
New McKinsey research1 found that, in any given category, an average of 18 percent of consumer-packaged-goods consumers bought lower-priced brands in the past two years. ... ▪ 46 percent said they performed better than expected, and the large maj...
Before even thinking of a social media program ask yourself a basic question
As I have said many times before social media is not a strategy but a tactic to reach, listen to and engage with your audience. Before you can even ask that question, however, you need to think as a consumers and ask "would I want to friend my bra...
