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Ritu B. Pant

Ritu B. Pant

http://www.ritubpant.com

Portfolio/personal blog

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  • 10 Dumbest Facebook Fanpages With Thousands Of Fans

    Posted on Tuesday December 15th, 2009 at 23:53 in social media

    I use Facebook quite a bit. One of the main reason being fanpages. Although I don’t update as much on Facebook, it happens to play a big part in what I do. Facebook has thousands and thousands of fanpages. From big brands to start-ups, almost e...

  • The Social Media Marketing Mix (The 4 P’s)

    Posted on Sunday December 6th, 2009 at 17:32 in social media marketing

    I am sure all of you know all about the marketing mix. You know, “The 4 P’s” which includes Product, Price, Placement and Promotion. Today I just wanted to explore the mix with a different angle that relates to social media marketin...

  • “Engagement” In Social Media Doesn’t Have To Be One On One

    Posted on Thursday December 3rd, 2009 at 21:09 in social media

    I recently shared my views on why I think social media marketing is both overrated and underrated at the same time. The underlying culprit to this is what we all know as ‘engagement.’ Seriously, when was the last time you heard about soc...

  • Twitter Goes RED For World AIDS Day

    Posted on Tuesday December 1st, 2009 at 09:53 in social media

    As most of you already know today is marked as World AIDS day. It’s a good decision on Twitter’s part to support such a noble cause with a change on their homepage.  If you sign out of twitter and go back to Twitter.com you should be abl...

  • The No.1 Reason Most Businesses Fail To Utilize Social Media

    Posted on Sunday November 29th, 2009 at 17:48 in business, social media marketing

    There is a reason why many end up shouting at the top of their lungs and ask – How do I measure ROI? How do I know this form of marketing is working for me? Well, the answer lies within. Many businesses dive into social media just cause everyo...

  • Why Social Media Marketing Is Overrated

    Posted on Friday November 27th, 2009 at 18:12 in social media marketing

    Traditional marketing isn’t going to die. No matter how much social media purists chant that traditional marketing will eventually come to an end, that’s not going to happen. Social media marketing and traditional marketing will eventual...

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