Blog Detail
Rocket Watcher
http://www.rocketwatcher.com
A blog covering marketing aspects of introducing a new software products to market including influencer marketing, product launches, analyst relations, segmentation, go to market strategy, lead generation, customer advisory councils and more.
- Added on: Sep 26th, 2008
- Country: United States
- Language: English
- Author: April Dunford
- Listed in: Marketing Innovation
- Tags: Marketing startup start-up launch productmarketing productlaunch
Recent Posts
Android and Google and Branding
If you are a marketing person and you haven't been following what Google is doing with Android, you should be because it's fascinating stuff. Android is a mobile operating system that was developed by the company of the same name, acquired by Goo...
Do You Act Like Your Slogan?
I took my son to the Art Gallery of Ontario a few weeks back. My son, being 3 years old and fairly full of beans, trotted around in circles in the waiting area while I sorted out tickets. The staff made sure to remind me that my son shouldn't tou...
Beta Applies to Messaging Too: Rogers On Demand Online
I was invited to preview the new Rogers On Demand Online service this week and it got me thinking about beta programs and marketing. (note for non-Canadian readers: Rogers is one of Canada's leading providers of cable TV, high speed Internet acc...
I\'m Donating Dinner to Wikipedia
Last week I won a catered holiday dinner for 8 people as part of my spoils from the AIPMM Blogger Battle. The catch was that I would have to pick it up from the Fairmont Hotel in San Jose and I live in Toronto. As much as I like the idea of flyi...
I\'m the #1 PM Blogger!
The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a "Battle of the Product Management Bloggers" contest which I was happy to be asked to take part in. At short notice...
The Heretech Podcast with Me
My mother always said I had a face for radio and lately I'm doing a lot of podcasts. Here's a conversation I had with Tom Grant a Sr. Analyst with Forrester Research and the creator of the excellent Heretech podcast. He calls me a lot of names at...
