Blog Detail

Rocket Watcher

http://www.rocketwatcher.com

A blog covering marketing aspects of introducing a new software products to market including influencer marketing, product launches, analyst relations, segmentation, go to market strategy, lead generation, customer advisory councils and more.

• Added on: Sep 26th, 2008
• Country: United States
• Language: English

• Author: April Dunford
• Listed in: Marketing Innovation
• Tags: Marketing startup start-up launch productmarketing productlaunch

Recent Posts

• Marketing Lessons from Foursquare

  Posted on Thursday November 5th, 2009 at 07:00 in Marketing, awards, social media, product marketing, use cases, marketing lessons, foursquare

  Foursquare is a location-based social networking application that's been described "Twitter for locations."  It lets users subscribe to each other and the information shared is about where you are rather than what you are doing.  It's been rolli...

• Can B2B Products be "Social Objects"?

  Posted on Tuesday November 3rd, 2009 at 15:26 in Advertising, Buzz, green, social media, b2b marketing, b2b, social objects

  A couple of weeks back I attended MeshMarketing and Hugh MacLeod of Gapingvoid was the keynote speaker.  In his talk he discussed "social objects".  By his definition a "social object" can be a thing a person or an idea that people talk about.  ...

• Microsoft and the Market for "Everything"

  Posted on Monday October 19th, 2009 at 11:53 in Strategy, Microsoft, marketing strategy, differentiation, market strategy, microsoft strategy

  The lead story in the Sunday New York Times Business section this week focused on Microsoft's broad business strategy.  Titled "Forecast for Microsoft: Partly Cloudy", the piece included interesting quotes from various Microsoft executives discuss...

• Collateral Damage: Building a Content Plan

  Posted on Wednesday October 14th, 2009 at 18:26 in video, Marketing, blogging, sales tools, content, twitter, customers, collateral, content creation, vertical markets, marketing content, content plan

  I remember when building collateral used to be a large part of a product marketer's job.  A lousy part.  I remember the last brochure I worked on like it was yesterday.  Getting it done was a nightmare of epic arguments over screen shots, custome...

• Follow. Forget. Fail. Why 3 Word Taglines Suck

  Posted on Thursday October 8th, 2009 at 11:08 in Marketing, messaging, taglines, tagline, value proposition, 3 word tagline, 3 word taglines, three word tagline, three word taglines

  Why is everyone so in love with 3 word taglines? Before you create one, think hard about your value proposition and messaging....

• I'll Take a Bold: The Starbucks Via Launch

  Posted on Thursday October 1st, 2009 at 15:40 in Marketing, positioning, distribution, starbucks, launch, product launch, use cases, starbucks via

  I normally cover startup technology on this blog but occasionally I think it's good to look at what's happening in the wider world of marketing to see if there are lessons we can learn and apply to our little corner......

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