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Rocky Fu's Blog
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Digital marketing blog on strategies and tactics with a focus on Asia market.
Recent Posts Tagged With 'analytics'
Digital Marketing: Must Read for Week July-21
Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keyword...
Digital Marketing: Must Read for Week Jun-30
Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and b...
Digital Marketing: Must Read for Week Jun-23
Search Engine MarketingBranding Color Psychology in Marketing [Branding Strategy] Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors ac...
Is Search Marketing Getting More and More Costly?
As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jump...
Case Study: How To Track Offline Campaigns
It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide ...
Digital Marketing Resources for Week Jun-2
Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yaho...
How Can You Distribute Videos More Effectively?
Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload y...
3 Ways Affiliate Marketing Hurts You
What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens. Sounds perfect, isn’t it? Usin...
