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Rocky Fu's Blog

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Digital marketing blog on strategies and tactics with a focus on Asia market.

Recent Posts Tagged With 'analytics'

• Digital Marketing: Must Read for Week July-21

  Posted on Sunday July 27th, 2008 at 05:38 in analytics, Branding, cnnic, Internet Marketing, search marketing, social media, wom

  Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keyword...

• Digital Marketing: Must Read for Week Jun-30

  Posted on Sunday July 6th, 2008 at 19:53 in analytics, Branding, google, Internet Marketing, study, word of mouth

  Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and b...

• Digital Marketing: Must Read for Week Jun-23

  Posted on Sunday June 29th, 2008 at 09:24 in adwords, analytics, Branding, Internet Marketing, Marketing, media, social media

  Search Engine MarketingBranding Color Psychology in Marketing [Branding Strategy] Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors ac...

• Is Search Marketing Getting More and More Costly?

  Posted on Wednesday June 25th, 2008 at 10:08 in analytics, PPC, research, search engine marketing, SEO

  As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jump...

• Case Study: How To Track Offline Campaigns

  Posted on Wednesday June 11th, 2008 at 10:27 in analytics, case study, integrated marketing, Internet Marketing, Marketing, print ads

  It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide ...

• Digital Marketing Resources for Week Jun-2

  Posted on Sunday June 8th, 2008 at 10:39 in Advertising, adwords, analytics, facebook, google, Internet Marketing, research, SEO, social media, social network, study, viral

  Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yaho...

• How Can You Distribute Videos More Effectively?

  Posted on Sunday June 1st, 2008 at 01:55 in analytics, facebook, google, online tools, social marketing, video marketing, yahoo, youtube

  Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload y...

• 3 Ways Affiliate Marketing Hurts You

  Posted on Wednesday May 28th, 2008 at 10:55 in affiliate marketing, analytics, case study, search marketing

  What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens. Sounds perfect, isn’t it? Usin...