Blog Detail
RodSpots: Lessons from the Streets, the Studio, and the Study
http://rodspots.blogspot.com
Do you create, sell, or invest in radio advertising? Rod Schwartz, 37-year veteran radio ad man, shares his personal experiences, stories, and observations on radio advertising, interspersed with audio samples and copy ideas, for your enjoyment and edification. Your comments and participation are warmly welcomed!
- Added on: Feb 17th, 2009
- Country: United States
- Language: English
- Author: Rod Schwartz
- Listed in: Copywriting Small Business
- Tags: Branding sales and marketing copywriting radio advertising radio commercials advertising copy
Recent Posts
A Meaningful and Memorable Spiff for Meeting a Radio Advertising Sales Goal
The Friday Poll question at Radio Sales Café last week was: "What is the most meaningful or memorable spiff you've ever received as a salesperson? What did you do to earn it?"The question brought back vivid memories of a formative period in my prof...
Getting $$ (Cash, Trade, or Comps) For Social Media Posts? Read This.
Bloggers, Facebookers, Tweeters, and others who receive compensation (cash, trade, comps, etc.) in exchange for publishing product promotions or reviews must disclose this fact, or face the wrath of the Federal Trade Commission.This is probably somet...
Please, Don\'t Pass It On.
I am standing with my wife in the checkout line at a client's store this evening.The checker, a guy in his late 40's to mid-50's, takes money from the customer ahead of us and places it into the till. Suddenly he lurches forward and catches an explo...
Social Networks and Business 101 for Radio Advertising Professionals
Thanks to Eric Rhoads at Radio INK Magazine for sharing on Facebook this article by social media expert Soren Gordhamer posted recently at Mashable.com. It's an insightful and incisive piece on the new opportunities - and pitfalls - that sooner or l...
An Opportunity for Any Station in Any Market
Take the total population of your market or listening area. Divide that number by 365.The result equals the average number of birthdays taking place in your market every day. The actual number obviously will be lower on some days, higher on others...
Just How Gullible Do They Think You Are?
I've seen my share of pathetic ploys to create store traffic through the use of important-sounding esoteric headlines ("Emergency Inventory Abatement"), but the one I received in this afternoon's mail takes the prize: REMERCHANDISING RELINQUISHMENTB...
