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Recent Posts

• Video adds a powerful punch to your message

  Posted on Wednesday December 2nd, 2009 at 11:57 in Internet Marketing, Marketing, video marketing, email marketing, video email, the nielson company, media pioneers, marketing & branding, every angle

  In May, The Nielson Company reported that video use in the U.S. had grown by 50 per cent from the previous year. And last November, YouTube surpassed Yahoo! in total search queries for the first time, running second only to Google. This trend towards...

• Managing negative Tweets

  Posted on Monday November 30th, 2009 at 07:16 in Marketing, Tiger Woods, Public Relations, self promotion, Corporate Communications, twitter, corporate image, negative tweets

  If I were advising Tiger Woods how to handle the media these days, I’d tell him to watch a short video clip from today’s Wall Street Journal. Here, a research associate at UT Austin McCombs School of Business explains how companies can respond to...

• Cool photo of space shuttle Atlantis

  Posted on Thursday November 26th, 2009 at 12:00 in Internet Marketing, Marketing, Public Relations, NASA, space shuttle atlantis

  Here’s a picture of the space shuttle Atlantis, photographed on November 25 by the Expedition 21 crew on the International Space Station. The shuttle is seen over the Mediterranean Sea, near the Algerian coast. This picture is from the Image of the...

• Twilight is a billion dollar franchise

  Posted on Tuesday November 24th, 2009 at 19:03 in Marketing, book publishing, movie marketing, matthew rettenmund, twilight franchise

  Great Q  &A with Matthew Rettenmund in Ad Age, where he discusses the billion dollar Twilight franchise. Here’s an excerpt. Matthew Rettenmund: “In a way, Rob Pattinson and Taylor Lautner are as big as Zac Efron, and they share a lo...

• An evening with Stephen King

  Posted on Tuesday November 24th, 2009 at 13:51 in Marketing, writing, self promotion, stephen king, live appearances, under the dome, public readings, marketing & branding, author promotionis, simon & schuster canada

  On Thursday November 19, author Stephen King did something he rarely does – he gave a public reading in front of thousands of fans.  When he took to the stage at the sold-out Canon Theatre in Toronto (I was in attendance), he got a standing ovatio...

• 10 simple rules to empower your writing

  Posted on Tuesday November 17th, 2009 at 09:32 in Marketing, Public Relations, editing, improve your writing, writing well

  Examples of poor writing abound in modern daily life. Newspapers, magazines and websites are overflowing with tired clichés and hackneyed phrases. Even PR firms and marketing departments routinely publish documents that are downright boring, confusi...

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