Blog Detail
Sales, Marketing, Technology and everything else
http://www.maconraine.com
Macon Raine, Inc. (www.maconraine.com) is a management consulting, marketing and demand creation firm that helps B2B technology, services, education, manufacturing and distribution companies improve and streamline complex, relationship-driven sales cycles.
- Added on: Dec 3rd, 2008
- Country: United States
- Language: English
- Author: Ben Bradley
- Listed in: Marketing Sales
- Tags: Marketing sales ben bradley sales productivity enabling technology making rain
Recent Posts
TedXNaperville
Mark your calendar for March 25, 2010. TedX is coming to Naperville. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNaperville, where x=independently organized TE...
Thinking about CRM data quality – what is that thing in the punchbowl?
Good data is the foundation for effective CRM. In B2B it is impossible to build strong marketing unless you know the names of the people most likely to buy from you. Maintaining a clean CRM punchbowl requires more than a summer intern. ...
Differentiating Your Company’s IT Services Menu
NOTE: Robert Hamilton and I collaborated on this article. It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you d...
Upcoming Events
The next Silicon Prairie Social is here – are you ready? Join us for a drink on September 24 from 6 to 9PM at Arrowhead in Wheaton. Ben Bradley will be speaking to the Midwest Entrepreneur’s Forum on September 14 from 6 to 8PM. The topi...
Does social media generate leads?
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a...
What do you do when you lose a client?
Ouch. It hurts. Now what? 1) Ask why? What didn’t we do? It is important to ask the client for candid feedback. The candid feedback is an important opportunity to improve things going forward. 2) Ask “how were we being measured?” Di...
